ChiLiving, the originators of natural movement programs, ChiRunning® and ChiWalking®, appoints Darby Communications as their public relations firm of record. Effective immediately, Darby Communications will educate fitness-based, outdoor, and natural product media on the practices and resource materials produced by ChiLiving and their subsidiaries, ChiRunning and ChiWalking.
ChiRunning and its companion program, ChiWalking, offer fresh solutions to common injuries of the hips, knees, hamstrings and feet that occur during exercise. Techniques used in both programs are based on the principles of T’ai Chi.
Developed by expert endurance runner and coach, Danny Dreyer, ChiRunning and ChiWalking offer a meditative approach that can add a spiritual component to fitness. In addition to helping many people with mental clarity, focus and a competitive edge, the two programs reflect the growing interest in healthy lifestyles and wellness for all ages.
“Teaming up with ChiLiving is an ideal partnership for us as we fully believe in their injury prevention techniques. They are the leaders within the natural running movement, and we’re thrilled with the opportunity to help them navigate the industry,” states agency founder, Coral Darby. “Their techniques and informative clinics are a must for anyone wishing to develop or maintain a lifelong fitness practice.”
ChiLiving Inc., based in Asheville, N.C., promotes fitness, healthy lifestyles and lifelong well-being through its programs and products. For over a decade, the ChiRunning and ChiWalking techniques have led the revolution in natural movement. These programs focus on movement principles and meditative aspects of T’ai Chi. They prevent injuries by building core strength, balance and endurance and have changed the lives of hundreds of thousands of people who enjoy pain-free running and walking. ChiLiving offers a variety of training materials including consumer DVDs and technique-based training programs – for any distance from a 5K to a marathon. ChiLiving enthusiasts are also supported worldwide by Certified Instructors who teach workshops and one-on-one classes. Founders, Katherine and Danny Dreyer, developed ChiLiving as a reflection of their holistic lifestyle. Their combined expertise in endurance running, natural products publishing, fitness and personal coaching enables everyone enhanced life experience through mindful fitness. Visit www.chiliving.com for more information.
About Darby Communications
A public relations firm dedicated to meeting and surpassing the needs of their clientele with customized PR and promotional programs, Darby Communications works with many of the outdoor industry’s most respected companies. In addition to ChiLiving, the firm’s clients include Vasque, Eagles Nest Outfitters, Headsweats, Goodhew, and ISIS. www.darbycommunications.com