The Forecast Calls for Pain in Cloudveil’s New Facebook Application

Cloudveil launched a Facebook gift application today as the final phase of its successful multi-media "priorities" ad campaign.

Cloudveil, maker of inspired mountain apparel launched a Facebook gift application today as the final phase of its successful multi-media ad campaign. The campaign, which launched in September, calls out the all-to-often humorous juxtaposition of outdoor priorities with real life responsibilities.

The ad campaign, designed by TDA Advertising, which garnered attention in the New York Times for its progressive nature, plays on missing lunch with a loved one’s parents due to a big powder day, skipping the office meeting due to the stone-fly hatch, and forgetting to walk the dog because of a long day of climbing.

From the print campaign, customers are lead to Cloudveil’s site and can actually purchase the three humorous apology gifts online through partnerships with 1-800 Flowers, Zazzle, and Kool Dog Kafe. Now, through the new Facebook application, developed by Friend2Friend, users can now send virtual gifts to their friends.

“The Cloudveil Gift Club application is the social web component of this integrated ad campaign,” said Cloudveil Senior Marketing Manager Suzie Hultman. “It wouldn’t be a normal day in a mountain town without a little banter, so this application allows fans of our brand to have a good laugh. However, if you find yourself in the doghouse, don’t blame us.”

The new cyber gift selection includes Ibuprofen for “When the forecast calls for pain,” Chamois Butter in case “It’s been a while since you’ve been in the saddle,” and Gaper Awards for when “Your mom calls and says to get your sh$%t together,” among others.

The application will run through the holiday season and new gifts will be added during ski season. Users who send gifts via the application will also be entered to win Cloudveil gear in monthly giveaways in addition to the regular contests that occur on the Cloudveil fan page.

The entire Winter 09-2010 Collection, including the Outside magazine Gear of the Year Award Winner, the FirsTurn soft shell, is available online now at Product reviews and athlete videos can also be viewed on the Cloudveil YouTube Channel at

Founded in 1997, Cloudveil creates innovative and functional apparel for the outdoor, snowsports, fly fishing, and lifestyle apparel markets. Designed and tested in the rugged mountains and rivers surrounding Jackson Hole, Wyoming, Cloudveil utilizes the most progressive technical fabrics on the market matching the end user with the ideal combination of protection, mobility, and comfort no matter what the conditions may be. For more information, go to .


Cloudveil Names New Director of Product

Cloudveil, maker of inspired mountain apparel, is pleased to announce the hiring of Lynn Moore as Cloudveil's new Director of Product. Moore has worked in senior development and merchandising roles at Cloudveil's parent company Spyder Active Sports for the past 10 years. Prior to more

Cloudveil Launches New Vibram® IdroGrip™ Grippy Rubber Boot

Cloudveil, maker of Inspired Angling Apparel has just launched a new alternative boot design that has a Vibram® IdroGrip™ sole for anglers looking to phase out felt. IdroGrip™ is a breakthrough compound that significantly improves grip on slick surfaces. It makes hiking in more

Cloudveil Names Industry Veterans to New Sales Positions

Cloudveil, maker of inspired mountain and angling apparel, has named James Samuel to a new position, Director of Global Sales, while Ned Hutchinson assumes North American Sales Management responsibilities. Samuel, who brings over a decade of global sales experience and extensive more

Cloudveil Announces New Sales Agency Covering Mid-Atlantic

Cloudveil, producer of inspired mountain apparel, announces the hiring of Brandywine River Representatives to manage outdoor product sales in the Mid-Atlantic territory. "The Cloudveil team is excited to provide our Mid-Atlantic specialty retailers the kind of quality more

Cloudveil Reinforces Commitment to Spring 2010

Cloudveil, producer of inspired mountain apparel, announced its continued commitment and support of the Spring 2010 line and focus on a smooth transition as the brand moves away from management at Spyder Active Sports to Windsong Brands LLC. Spyder Active Sports James Samuel, more

Cloudveil Kicks off Spring 2010 in Field and Stream

Cloudveil, maker of inspired mountain apparel, kicks off the spring season with an inclusion in the Field and Stream Steelhead Essentials gear review. Editor Kirk Deeter tested the new Snake River Pro Wader and deemed it a “solid combination of durability and comfort for more

Cloudveil Wins Outside Magazine’s Gear of the Year

Cloudveil, maker of inspired mountain apparel, received Outside magazine’s coveted Gear of the Year award in this month’s Winter Buyer’s Guide for the new FirsTurn soft shell jacket. “We have a fantastic product development team that continues to create products that change and more

Cloudveil Co-founder/President Sullivan Resigns

Cloudveil, producer of inspired mountain apparel, announces the resignation of Co-founder/President Stephen Sullivan. Sullivan leaves Cloudveil after almost thirteen years to pursue personal interests. Sullivan has overseen Cloudveil’s product, marketing, sales and retail more

Cloudveil Names James Samuel as General Manager

(Jackson, WY)- Cloudveil, producer of inspired mountain apparel, announces the promotion of James Samuel as General Manager of the brand. Samuel, previously Director of Global Sales for Cloudveil, comes to the General Manager position with over a decade of experience in the more