Urban transport specialist, Tern, has been confirmed as the new sponsor to the Folding Bike Race at the IG London Nocturne on Saturday 9th June. The race has featured in every edition of the London Nocturne since 2007 and the Tern Folding Bike Race will follow the same format as previous years with heats leading to a grand final around the streets of Smithfield Market. The event has a cult following and a fancy dress theme that is always adhered to by its loyal supporters.
Each year, as the gun signals the start of the race, suited London commuters run to their steeds in a 'Le Mans' style start, speedily unfolding them to gain an edge over their rivals. The chance to win is open to all and a quick assembly on the start line can make all the difference.
Although a new brand to the UK, Tern has a strong heritage in developing folding bikes, it's an impressive collection with 20â€, 24â€, and 26â€ wheel folding bikes, from the practical Link range designed for commuting and leisure use, to the high performance Verge range, and their go-anywhere full size Joe folding bikes. The event will provide a great platform to showcase the range and this new partnership means entrants will be competing for one of the latest 2012 Tern bikes.
IG London Nocturne organiser James Pope said, "We're very excited by the partnership with Tern and have been impressed by the impact made by the brand since its launch last year. Tern bikes are modern, high quality and very stylish so a perfect brand fit with the Nocturne. Tern's international profile will also help spread the excitement of the Nocturne to a global audience and we are looking forward to working with UK distributor, Evans Cycles.â€
Evans Cycles Marketing Director, Ben Hart echoed this by adding; â€œAs this is our first year with Tern, and with the obvious London commuter connection, Nocturne just made sense.â€
Tern Sales and Marketing Director, Matt Davis commented, â€œAll the team behind Tern just love the Smithfield Nocturne race, and have supported it for many years. The team will be on hand at the event showcasing the range, answering questions and enjoying the great atmosphere.â€
The Tern Folding Bike Race will be one of the highlights of an action packed schedule culminating in the floodlit Elite Criterium. The event is free to attend and competitors can enter still enter the race online at www.londonnocturne.com.
Please contact Craig Randall, Tern's PR manager, with questions: email@example.com