SWIX Announces Largest Team of US Ski and Snowboard Athletes to Date - SNEWS

Haverhill, Mass. (for immediate release) -- SWIX US enters the 2020-2021 season having signed the largest number of U.S. ski team athletes in recent history. Top athletes representing both Nordic and Alpine teams have chosen to use SWIX poles, PRO Nonfluorinated Wax, and, in some cases, gloves during races across the world.

Sponsored Nordic athletes join Swix from the A, B, and D teams and include: Jessie Diggins, Sophie Caldwell Hamilton, Sadie Maubet Bjornsen, Rosie Brennan, Julia Kern, Simi Hamilton, Scott Patterson, Logan Hanneman, Kevin Bolger, Katherine Ogden, Hannah Halvorsen, and Hunter Wonders.

“We’re thrilled that so many athletes have chosen SWIX for the season,” says Evan Pengelly, SWIX US’s Nordic Racing Service Director. “It really highlights our status in the market. The best racers want the best products.”

Alpine athletes using SWIX poles include: River Radamus, George Steffey, Sam Morse, Sam DuPratt, Kyle Negomir, Trent Pennington, Jack Smith, Bradshaw Underhill, Noah Reimenschneider, Jacqueline Wiles, Zoe Zimmerman, and Lauren Magura.

“Our poles are lighter, stronger and more technically advanced than any poles on the market,” Graham Lonetto, Alpine Racing Service Director, states. “And let’s face it, they are the best looking poles out there.”

For more information about SWIX and the company’s poles, visit Swixsport.com/us or contact dk@pressforwardpr.com



SWIX Debuts Triac 4.0 — The World’s Most Advanced Ski Pole

HAVERHILL, N.h. (for immediate release) -- Available in ski shops Fall 2020 athletes will be able to purchase the brand new SWIX Triac 4.0 Aero — the most recent evolution in Nordic racing poles. The pole features a stiffness rating of 21 millimeters and has a shaft weight of 56 ...read more

Screen Shot 2020-06-29 at 2.59.22 PM

Swix Launches the Pro Line System

HAVERHILL, M.A. -- June 25, 2020 : Swix, a subsidiary of BRAV, today launched Swix Pro, a new line of fluoro-free glide waxes that represent a breakthrough in high performance racing wax with low environmental impact. The new Pro Line system, available in stores this fall, ...read more


Swix Sport Group Rebrands as BRAV

Trysil, Norway, June 12, 2018 – Swix Sport Group announced today that it’s changed its name to BRAV—reflecting the group’s evolution into a house of brands with a total turnover of over one billion NOK. The market outside Norway now represents half of the company’s sales. Ferd, ...read more


Fischer Skis US aids COVID-19 relief efforts by donating 1,000 pairs of UVEX goggles to medical workers

AUBURN, N.H. (April 2, 2020) -- Fischer Skis US, the U.S. distributor of Uvex goggles and helmets is aiding medical relief efforts in the COVID-19 fight by donating 1,000 pairs of the brand’s goggles to the organization Goggles for Docs. Recognizing the shortage in medical ...read more


Fischer Skis US Evolves Retail Engagement for 2021

AUBURN, N.H. Fischer Skis US announced today that they will utilize digital platforms as the primary vehicle for conveying product and brand information to retailers and reps during this winter season as travel and public gatherings remain uncertain. In effort to provide ...read more


Fischer Promotes Hall to Nordic Racing Director

AUBURN, NH Fischer Skis announced today the promotion of Chris Hall to Nordic Racing Director Hall, who has held a half-time racing support position for the thirteen years moves to a full time role with a continued presence at races as well as grassroots support for marketing and ...read more


Fischer Skis U.S. Taps Sergio Kiehl as CEO & President

Auburn, N.H. — Fischer Skis U.S., LLC, a wholly-owned subsidiary of privately-held Fischer Sports GmbH, has announced Sergio Kiehl as CEO and President. “I’m excited for the opportunity to work with a family-owned brand rich in ski industry heritage,” Kiehl described of his ...read more

19_02_02_WestonMediaRideDay_DagLarson-4238 (2)

Weston Announces Four Year Warranty for Snowboards

Minturn, CO - Weston is excited to announce their four-year Warranty doubling down on their commitment to bombproof snowboards and rider-focused customer service. “A bedrock of our design philosophy and brand values are durability and taking care of our riders,” says Leo Tsuo, ...read more


Fischer Skis Announces Hire of New National Competition Manager, Rush Hawkins

AUBURN, N.H. -- Fischer Skis is pleased to announce the recent hire of Rush Hawkins who will serve as the company’s national competition manager, as well as UVEX’s sales manager. Hawkins joins Fischer having already spent his career in the ski industry beginning as a promotions ...read more