San Francisco, Calif. (August 14, 2018) — Sufferfest Beer Co., maker of functional beer worthy of athletes and adventurers, is proud to be TransRockies Run official 2018 beer partner. The coveted position levels up Sufferfest’s commitment to their trail running and ultra running community for the six-day, 120-mile, and 20,000-foot elevation gain race through the Colorado Rockies.
"We love being the finish line beer for badass feats of athleticism and grit. TransRockies is one of our favorite kinds of Type II fun," says Margaret Link, Sufferfest marketing director. "There's nothing like cracking a cold beer to celebrate a good effort."
The event spans six days, with stages broken into segments from 13.3 to 24.5 miles. Capping each leg is “Chillville"— a refreshment arena where exhausted participants are greeted with a cold beer and other amenities and experiences.
Sufferfest’s “beer with benefits” features high-powered ingredients like blackcurrant, salt, and bee pollen, all with an eye towards bettering your ability to perform and recover, but also bettering that post-sweat celebration.
“We are so excited to be working with Sufferfest! Their beer is delicious and our runners definitely love finishing the day with a well-earned cold one that truly acknowledges their feat. We’ve never gone through beer as quickly as we are in 2018,” said Kevin “Houda” McDonald of TransRockies Run.
Sufferfest Beer Company replaces Michelob Ultra as the title beer sponsor.
Sufferfest Beer Company fuels active, healthy and passionate humans with premium quality beer. Born out of the needs of athletes and adventurers, we make award-winning functional beer for those who go the extra mile. We're committed to serving delicious beer that delivers more benefits without settling on taste or quality. Sufferfest Beer Co. is a certified B Corporation, because we’re dedicated to practicing environmental sustainability and positively impacting the communities in which we sweat, drink and celebrate. Whether you crushed it on the trails, had a big win at the office, flexed your weekend warrior, or shredded the gnar, you deserve our beer. From us to you: go hard, have fun, and enjoy the sufferfest. Learn more about why we sweat for our beer at www.sufferfestbeer.com.
About TransRockies Run
TransRockies Run is a trail running stage race also known as “Summer Camp for Big Kids”! A six-day stage race traversing the continental divide between Buena Vista and Beaver Creek, the route covers 120 miles through the spectacular Colorado Rockies with stunning fourteener views all along the route. At the end of each stage, runners gather in camp to recover, socialize and celebrate. Fully supported with tents, luggage service, mobile shower truck, catered meals and massage. TransRockies Run is a running vacation where you will make memories and friendships that last a lifetime. With a capacity of only 350 runners, the event sells out every year.