Subaru Named the Official Vehicle of SIA

SIA announced a new sponsorship agreement with Subaru of America, Inc. Subaru will be the Official Vehicle of SnowSports Industries America, the 2012 SIA Snow Show, On-Snow Demo/Ski-Ride Fest & last weekend's Winter Trails events across the country.

Subaru Named the Official Vehicle of SnowSports Industries America (SIA)

This week, SnowSports Industries America (SIA) announced a new sponsorship agreement with Subaru of America, Inc. Through the sponsorship, Subaru will be the Official Vehicle of SnowSports Industries America (SIA), the 2012 SIA Snow Show and On-Snow Demo/Ski-Ride Fest. Subaru was also the sponsor for the Winter Trails events held across the country last weekend, January 7, 2012. A reliable vehicle is essential for navigating snow covered and icy roads that get skiers/riders to the slopes, so a sponsorship agreement between SnowSports Industries America (SIA) and Subaru of America, Inc. seems like the perfect fit.

“It's great to be working with Subaru of America, Inc. industry – they understand the needs of our industry and their lifestyle better than any other car company on the market,” commented David Ingemie, President of SIA.

Through their sponsorship, Subaru of America, Inc. will have several vehicles from the 2012 line on display on the Snow Show floor and various Winter Trails Day events across the country on January 7, 2012.

“Subaru is excited to be part of this year's SIA Snow Show. Our owners are passionate about winter sports and our vehicles are recognized for excellent control in any type of weather, so Subaru is a natural fit for the snow sport industry's largest trade show,” said Todd Lawrence, Promotional/Sponsorship Manager, Subaru of America, Inc.

For 24/7 updates on all things 2012 Snow Show, be sure to visit the SIA Social Dashboard to stay connected with us through the SIA Facebook page, SIA's Latest and on Twitter -- we'll be sending highlights before and during the Show to keep you in the know. When tweeting about the Show, please add #SIA12 to join in on our Twitter feed.

- SIA -
SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing suppliers and service providers of snow sports products with constituents in the retailer, rep and resort communities. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, while delivering invaluable data/research reports including the Snow Sports Market Intelligence Report, SnowSports RetailTRAKTM and Executive Market Summary. SIA helps grow the industry with consumer initiatives and websites, and, marketing products, services and programs helping our Members operate more efficiently, bring their products to market and increase participation in snow sports. Subaru is the official vehicle of SnowSports Industries America (SIA), the 2012 SIA Snow Show and On-Snow Demo/Ski-Ride Fest and Winter Trails. For more information, check out SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587 (Washington, DC area). Phone: 703.556.9020, Fax: 703.821.8276, Email:

- About Subaru of America, Inc. -
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit