Rapid City, SD (March 14, 2017) — Strider Bikes, the world’s leading manufacturer and marketer of children’s no-pedal balance bikes, is pleased to announce it is the official sponsor of the Children’s Area for eight of the 2017 American Flat Track Race races this season. The Strider activation in the Children’s Area will include a Strider Adventure Zone (ride and play area) where children as young as 18 months can learn to balance and ride on the pedal-less bikes.
“It is a key objective to make our events accessible for the entire family,” said Michael Lock, CEO of American Flat Track. “The addition of the Strider Adventure Zone will open up many of our races to a new generation of fans, giving them a taste of two-wheel competition in a fun setting.”
The Strider Adventure Zone will be located in the vendor area at Daytona International Speedway – near the main injector – and will open on race day, at 2:00 p.m.
The first Strider Children’s Area and Strider Racing will kick off March 16 during Bike Week in Daytona Beach, Fla. on a new TT circuit under the bright lights inside Daytona International Speedway. Other race cities include Atlanta, GA; Charlotte, NC; Red Mile, KY; Sturgis, SD; Williams Grove, PA; Rolling Hills, NY; and Perris, CA. The Children’s Area will open on Saturday of each race weekend, with the exception of Daytona, where the Strider Adventure Zone will open at 2:00 p.m., Thursday, March 16th.
The Adventure Zone gives kids 18 months to five years old a chance to test ride a Strider balance bike, play with other kids, and develop balance and coordination in a custom designed area. This safe and friendly environment encourages kids to explore mobility on two wheels and experience the challenge and thrill of riding a Strider on unique terrains and obstacles. Bikes and helmets will be provided. Admission is free for the American Flat Track Races to children under the age of twelve, and the hours of the festival area are 2:00 p.m.- 6:30 p.m.
About Strider Sports International, Inc.
Founded in 2007 and headquartered in Rapid City, SD, Strider Sports designs efficient, no-pedal balance bikes for children as young as 18 months, as well as for older riders with special needs. Strider’s mission is to simplify a bike to its essence, so proper size, weight, and simplicity combine to eliminate any fear of riding and instill confidence in the rider. Strider No-Pedal Balance Bikes are industry-leading training bikes that help children as young as 18 months learn to ride effectively on two wheels. Strider also manufactures balance bikes for individuals with special needs and for seniors wanting to stay active later in life. The patented Strider Balance Bikes focus on the fundamentals of balancing, leaning, and steering without the distractions and complications of pedals or training wheels. Strider Bikes are now distributed in more than 75 countries worldwide. In 2015, Strider sold its one-millionth bike. To learn more and to find a retailer in your area, visit www.StriderBikes.com, like them on Facebook, and follow them on Twitter and Instagram.
About American Flat Track:
American Flat Track is the world's premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, please visit http://www.americanflattrack.com, follow us on Twitter, like us on Facebook, live stream the events at FansChoice.tv and catch all the American Flat Track racing action on NBCSN.