Snow Sports Participation Increased in 2008.09 Season - SNEWS

Snow Sports Participation Increased in 2008.09 Season

Despite a very tough economic climate, new participants could be found on slopes, trails and in the terrain parks last season. Participation increased in every snow sports discipline during the 2008.09 season from downhill skiing to snowshoeing.
Author:
Updated:
Original:

Despite a very tough economic climate, new participants could be found on slopes, trails and in the terrain parks last season. Participation increased in every snow sports discipline during the 2008.09 season from downhill skiing to snowshoeing. Snowshoeing, one of the most economic of snow sports, enjoyed a 17% increase in participation last season and the health benefits of cross country skiing were enjoyed by about 300,000 more Americans.

(See attached graph -- results in millions)

For the past three seasons, SIA has been working with six other major governing bodies and trade associations in the sports, fitness, outdoor and leisure industry to form a research partnership -- The Physical Activity Council (PAC). The goal of the partnership is to identify key trends in sports, fitness, and recreation participation in the US...

An overview of participation in 117 different sports and leisure activities in the U.S. is available now! Copies of the Sports, Fitness, and Recreation Participation Overview (2010 edition) can be downloaded from PhysicalActivityCouncil.com.

SIA will release a detailed report on snow sports participation in May 2010. The SIA Snow Sports Participation Report will include detailed demographics including education levels, income levels, age, gender, geographic location, frequency of participation, cross-over data for all 117 different activities measured by the PAC, participant cluster maps, core participation, and more. If you are interested in your customers then you will need this report. The SIA Participation Report is FREE to all SIA members, a $500 value.

The principal advantage of this participation study is accuracy. While other studies that measure snow sports participation across the U.S. population sample a relatively small group of persons in the population, the 2010 PAC participation survey has a sample size of 41,141 completed interviews that provide a high degree of statistical accuracy. All surveys are subject to some level of standard error—that is, the degree to which the results might differ from those obtained by a complete census of every person in the U.S. A sport with a participation rate of 5% has a confidence interval of plus or minus 0.21 percentage points at the 95% confidence level. This translates to plus or minus 4% of participants.

“The purpose of this unique partnership is to create a single set of data which accurately measures national interest in fitness activities, competitive team sports, individual pursuits, and general recreation,” said PAC Chairman Tom Cove, president of Sporting Goods Manufacturers Association. “More than 40,000 Americans were interviewed online, making this the most accurate and reliable sports and leisure participation study ever conducted.”

Copies of the Sports, Fitness, and Recreation Participation Overview (2010 edition) can be downloaded from PhysicalActivityCouncil.com.

THE PAC SUPPORTERS:
1.International Health, Racquet & Sportsclub Association (IHRSA) (www.ihrsa.org/ 617.316.6773)
2. National Golf Foundation (NGF) (www.ngf.org/561.744.6006)
3. SnowSports Industries America (SIA) (www.snowsports.org/703.556.9020)
4. Sporting Goods Manufacturers Association (SGMA) (www.sgma.com/301.495.6321)
5. Tennis Industry Association (TIA) (www.tennisindustry.org/843.686.3036)
6. The Outdoor Foundation (www.outdoorfoundation.org/202.271.3252)
7. United States Tennis Association (USTA) (www.usta.com/914.696.7000)

For more information contact Kelly Davis, SIA research director, at KDavis@snowsports.org. The website for The Physical Activity Council (PAC) is: PhysicalActivityCouncil.com.

- SIA –

SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing the snow sports industry. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, while delivering invaluable data/research reports including the Snow Sports Market Intelligence Report, the SIA Retail Audit and Executive Market Summary. SIA also develops marketing products, programs and services such as logistics and Government affairs that help our Members operate more efficiently and increase participation in snow sports. For more information, check out snowsports.org. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587. Phone: 703.556.9020, Fax: 703.821.8276, Email: SIAmail@snowsports.org.

Related

Snow Sports Finishes Difficult Season Down

Today, SnowSports Industries America (SIA) and The Leisure Trends Group released the most recent RetailTRAKâ„¢ numbers for March 2012, collected from the Point of Sale systems of more than 1,200 snow sports retailers. The snow sports market brought in $3.4B during the 2011/2012 ...read more

31+ Million Americans Consider Themselves Snow Sports Participants

Today SnowSports Industries America (SIA) released the comprehensive 2011 SIA Snow Sports Participation Report today detailing snow sports participation trends, participant demographic profiles and differences between core participants and casual participants. The Report covers ...read more

Snow Sports Market Finishes 09/10 Season in the Black

The final results are in for the 2009/2010 snow sports season and the market finished up 4% over last season in totals sales. Snow sport retailers sold $2.94 billion this season compared to $2.82 billion a year ago. Although sales were up in dollars, fewer units were sold this ...read more

Pre-Season Snow Sports Equipment Sales Take Off

The 2010/2011 snow sports season is underway and equipment and equipment accessories sales increased through October while apparel and apparel accessories sales lagged. Overall, sales from August to October 2010 match sales for the same period last year with a 1% increase in ...read more

After Tough Season, SIA Provides Insight On Growing Snow Sports

With many parts of the country reporting below normal snowfall last season, no one can dispute the 2011.12 winter season was very challenging for the snow sports industry. To help the industry manage both good and bad seasons, SIA's Research Department is continually monitoring ...read more

Snow Sports Market Flat in January

According to the SnowSports Industries America (SIA) Retail Audit Report released today, Snow Sports market sales reached $2.26 billion in January with a .4% gain in dollars sold compared with August through January last season. Significant declines in the West and Northeastern ...read more

Snow Sports Sales Surge in November

The snow sports market reached $1 billion in sales August through November, 14% above last season, setting a new benchmark for early season sales. Equipment sales are leading the charge with a 22% increase in dollars sold overall and 13% more units sold. Alpine equipment sales ...read more

Writers Gather for SIA’s Northeast Snow Sports Update

Last Friday, during the annual Boston Globe Ski & Snowboard Expo, SnowSports Industries America (SIA) staff presented an overview of snow sports trends, new product technology, Northeast-based research, participation, demographics and how weather predictions for the upcoming ...read more

Snow Sports Break Another Sales Record in January

The snow sports market broke another sales record this January with more than $500 million in sales on the heels of more than $1 billion in sales in December. The market hit $2.6 billion for the season at the end of January; 16% higher in dollars sold and 10% more units sold ...read more