Sea to Summit Welcomes Sally McCoy to the Global Leadership Team

McCoy brings years of C-level industry experience to accelerate global growth at Sea to Summit.
Publish date:
Sea to Summit 2017 Logo_inline_black_grey

Perth, Australia (November 18, 2020)Sea to Summit, the adventure equipment manufacturer headquartered in Western Australia, is thrilled to welcome Sally McCoy, a seasoned outdoor industry executive, to the company’s global leadership team. McCoy will occupy the newly created position of Executive Chair of Sea to Summit and will assume responsibility for the brand’s global strategy and expansion.

McCoy joins Sea to Summit as a deeply experienced veteran of the global outdoor industry having served as CEO of CamelBak, President of Sierra Designs, and Vice President at The North Face during periods of dramatic growth, product innovation, and brand expansion. She has also served as Board Chair for the Outdoor Industry Association, Conversation Alliance, and Outdoor Foundation.

Sally McCoy

Sally McCoy

Over the past decade, Sea to Summit has experienced rapid growth driven by a wide diversity of product offerings, global wholesale distribution, and company expansions. Earlier this year, Sea to Summit acquired the brand’s long-time North American distributor in a series of global growth strategies. The brand is looking forward to 2021 and the launch of its most ambitious product category to date, technical backcountry tents.

“We had the privilege of working with Sally when Sea to Summit became the Australian distributor of CamelBak and quickly became good friends,” said Roland Tyson Founder, and Head of Design at Sea to Summit and Penny Sanderson, the company’s Co-Owner and Director. “We’re extremely fortunate to have her high-caliber industry experience and collaborative leadership style as we continue to experience major transformation as a global adventure brand.”

Based in the United States, McCoy will work closely with the North American Sea to Summit office, led by Josh Simpson, as well as provide strategic leadership for the company’s global wholesale distribution, manufacturing, marketing, and direct-to-consumer business.

Of joining Sea to Summit’s global leadership team, McCoy said, “I am thrilled to be joining Roland, Penny and the Sea to Summit team. I think they are the most authentic and innovative brand in the outdoor industry. I look forward to contributing to its potential.“

About Sea to Summit

Sea to Summit is an award-winning manufacturer of innovative, meticulously engineered, lightweight gear designed for camping, backpacking, water sports, and travel. Their ethos ‘to equip and inspire’ applies to adventures at every altitude, and this Western Australian brand is no stranger to some of the most remote places on this planet. Sea to Summit was established in 1990 and is currently distributed in over 73 countries, with offices in Australia, North America, Germany, and China.


Sea to Summit’s Ascent wins Outside Gear of the Year for Best Sleeping Bags of 2020

Boulder, CO. - April 30, 2020 - Sea to Summit is pleased to announce that its Ascent II 15F Sleeping Bag has won Outside’s highly coveted Gear of the Year 2020 award for Best Sleeping Bags. The Ascent Sleeping Bag distinguished itself under extensive and rigorous field-testing more


Sea to Summit Announces New Highly-Anticipated Tent Lineup for Spring 2021

Boulder, CO (October 27, 2020) — Sea to Summit, the globally recognized adventure equipment brand headquartered in Perth, Western Australia, is pleased to announce the company’s entry into technical backcountry tents. Following more than three years of rigorous research and more

Sea to Summit names Brian Moran as North American Operations Manager

Sea to Summit, a leader in high-quality outdoor, backpacking, water sports and travel products, announces Brian Moran as Operations Manager for their North American headquarters in Boulder. This new position was created to help Sea to Summit better meet their strategic growth more


Sea to Summit Acquires North American Distributor

Boulder, CO (Jan 15, 2020) — Sea to Summit, the global adventure equipment brand headquartered in Perth, Western Australia, is pleased to announce the acquisition of the company’s long-time North American distribution partner. The acquisition will be finalized on April 30, 2020 more

Man in orange sweater and hat holding cup and sitting by a Peruvian glacial lake surrounded by mountains and Sea to Summit camping gear.

Sea to Summit North America changes ownership

For the last 22 years, Andrew and Shelley Dunbar have been the faces of Sea to Summit in North America. They tenaciously and steadily grew the Australian brand in the North America by cultivating deep relationships with retailers, responsibly managing its channels of more

Sally McCoy to Chair Silver Steep Advisory Board

Silver Steep Partners, one of the leading investment banking firms catering exclusively to companies in the outdoor and active lifestyle industry, today appointed Sally McCoy, recently named president and CEO of CamelBak, as chairman of its advisory board. Prior to her recent more

Sea to Summit Names Purple Orange Brand Communications as Public Relations Agency of Record

Boulder, CO (August 13, 2020) — Sea to Summit, the global adventure equipment brand headquartered in Perth, Western Australia, is pleased to announce a new partnership with Purple Orange Brand Communications to oversee all PR efforts on behalf of the brand in North America.Sea to more


Sea to Summit Provides all US Employees a Paid Day Off to Vote on November 3rd

Boulder, CO (October 29, 2020) — Sea to Summit, the global adventure equipment brand headquartered in Perth, Western Australia, is encouraging civic responsibility by providing its entire US-based staff a paid day off on Tuesday, Nov. 3. The company made the announcement last more

Philippe Bourdeau

Sea to Summit welcomes Philippe-A. Bourdeau Agency to manage sales and services in Quebec

Boulder, Colo. - April 10, 2018  Sea to Summit is pleased to announce the addition of a new resource dedicated to its retailers in Quebec, the Philippe-A. Bourdeau Agency. Philippe Bourdeau, owner of Philippe-A. Bourdeau Agency, has a solid 12 years of experience behind him more