REI Names BBDO Atlanta and Prometheus Media New Agency Partners

Recreational Equipment, Inc (REI), a national retail cooperative providing quality gear and clothing, has awarded its national creative advertising and media buying accounts to BBDO Atlanta and Prometheus Media Services respectively.
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Recreational Equipment, Inc (REI), a national retail cooperative providing quality gear and clothing, has awarded its national creative advertising and media buying accounts to BBDO Atlanta and Prometheus Media Services respectively.

As a multi-channel retailer with nearly 100 stores in 27 states and a direct sales division with catalog and online operations, the company completed its nearly two-month closed agency review process earlier this week. The selected agencies will support REI's traditional advertising programs of radio, newspaper outdoor, as well as digital/interactive programs that complement the company's online marketing efforts. BBDO Atlanta will provide strategic planning, creative and implementation of advertising programs and Prometheus will service the company's media planning and buying requirements.

“BBDO and Prometheus have an authentic passion for the outdoors and REI's brand,” said Tom Vogl, REI's vice president of Marketing. “The agencies will be valued partners as we work to grow our business and increase participation levels in outdoor recreation. The teams demonstrated their deep capabilities and successful track records for their retail clients through integrated media and creative campaigns.”

“We have an opportunity to make magic,” said Chris Hall, president and CEO, BBDO Atlanta. “REI's passion and enthusiasm for the outdoor market, Prometheus' accountable media and BBDO's ‘TotalWork' integrated approach to retail business should be a powerful combination to help drive REI to the next level.”

“We're thrilled to be working with one of the top outdoor brands,” said Robert Habeck, managing director, US, Prometheus Media. “We look forward to combining our media expertise with REI's superior product offerings to really reach and engage outdoor enthusiasts.”

Creative efforts resulting from the work of BBDO and Prometheus will first appear with REI's spring campaign, launching late March 2008.

ABOUT REI
REI is a national outdoor retail co-op dedicated to inspiring, educating and outfitting its members and the community for a lifetime of outdoor adventure and stewardship. Founded in 1938 by a group of Pacific Northwest mountaineers seeking quality equipment, REI operates retail stores nationwide, two online stores – http://www.rei.com and http://www.REI-OUTLET.com – and an adventure travel company, REI Adventures. REI offers products from all of the top brands for camping, climbing, cycling, fitness, hiking, paddling, snow sports and travel, including its own line of award-winning outdoor gear and apparel. While anyone may join or shop at REI, members pay a one-time $15 fee and receive a share in the company's profits through an annual member refund based on their purchases. As an active supporter of the communities in which it does business, REI is committed to promoting environmental stewardship and increasing access to outdoor recreation through education, volunteerism, gear donations and financial contributions.

ABOUT BBDO ATLANTA
BBDO Atlanta is part of BBDO Worldwide, a global agency network with 287 offices in 79 countries. In 2007, BBDO was named the winner of The Gunn Report as the most awarded agency network in the world for the second year in a row, and was named the first ever “Network of the Year” at the Cannes Lions International Advertising Festival. BBDO was also the winner of the Won Report, as the most awarded agency network in direct and interactive.

ABOUT PROMETHEUS MEDIA SERVICES
Created in 2005 as part of the Omnicom Media Group, Prometheus has leveraged its strategic approach and backing by OMG to grow to over a billion dollars in billings representing several national brands including Office Depot, Edward Jones, United Technologies and JCPenney. Prometheus is headquartered in Chicago and has a presence in New York.

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