Recent Appointments Highlight Global Focus For Nikwax

Nikwax Ltd. is strengthening its leadership position in the global aftercare industry and intensifying marketing efforts in several European countries.

SEATTLE, Wash. – Nikwax Ltd. is strengthening its leadership position in the global aftercare industry, as evidenced by recent personnel appointments. Proven marketing authority and current president of Nikwax N.A., Chas Fisher, accepted the position of international Marketing and Identity Team manager for Nikwax Ltd. Under his leadership, the company has just signed with Chrissy Dorn, of Chrissy Dorn, Business Development Outdoor and Sports, based in Germany, and Stephanie Briggs, of Spring PR, based in the U.K.

“We're intensifying our European efforts, in Germany and Austria, and in our founding market, the U.K.,” said Fisher. “We see a high potential for growth in the German-speaking regions of Europe, and will greatly benefit from a fresh approach in the U.K. Our goal is to tap into the growing public consciousness for durable goods and increasing aversion to disposable lifestyles. That philosophy is what Nikwax was founded on, so it's a natural step for us.”

Dorn and Briggs will handle public relations for German-speaking countries and the UK, respectively. Having experienced PR pros on the ground in key European markets will enable Nikwax to best communicate its message in the most authentic and relevant way.

The global focus is aimed at expanding the company's lead in the aftermarket care sector of the outdoor, snowsports and travel markets. Nikwax will strengthen its commitments to environmental stewardship, human health and sustainable operations as it increases its international presence.

Since 1977, Nikwax has led the market in producing safe, effective products that protect and extend the life of apparel, footwear and outdoor gear. Nikwax upholds a commitment to technical innovation, product quality, environmental assessment and customer service. Nikwax is a carbon-balanced company.
The business philosophy and environmental ethos of Nikwax come directly from the founder and Managing Director, Nick Brown. His commitment to excellence and corporate responsibility earned him an appointment to the Board of the EOG Association for Conservation, an offshoot of the European Outdoor Industry. The Board is charged with the conservation and protection of wild areas.

NIKWAX Easier | Safer | Drier


Nikwax Ltd. Taps Fisher for Expanded Role

SEATTLE, Wash. (June 30, 2008) – Nikwax Ltd. recently announced that Chas Fisher, president of Nikwax N.A., will extend his role by leading the international Nikwax Marketing and Identity Team. Fisher will be responsible for the strategic and tactical branding efforts of Nikwax more

Nikwax and the AAC offer Grant to Document Effects of Global Warming

SEATTLE, Wash. (January 21, 2009) – High alpine environments are early indicators of climate change. In order to document the impacts of global warming in these fragile ecosystems, Nikwax is underwriting the Nikwax Alpine Bellwether Grant (NABG), in association with the more

Nikwax N.A. Expands Marketing Department

Nikwax has hired Heidi Allen for the position of marketing coordinator in the North American division. In this role, Ms. Allen is the key liaison between the sales team and the marketing team.“We have an amazing group of savvy and creative people who consistently evaluate how more

Nikwax Poised to Dramatically Increase Global Sales With New Chinese

Seattle, Wash. (July 6, 2010) – Nikwax has announced a new partnership with a leading outdoor distributor in China, Beijing Travel Mouse Outdoor Company (BTMOC). BTMOC is led by entrepreneur Zhang Heng, the founder of China's premier outdoor specialty chain known as Sanfo. more

Nikwax-AAC Bellwether Grantees Selected

SEATTLE, Wash. – From an impressive group of applicants, two winners were chosen to receive funds from the Nikwax Bellwether Grant, established in partnership with the American Alpine Club (AAC). Nikwax and the AAC congratulate Ann Piersall, of Whitefish, Mont., and Tracie A. more

Nikwax N.A. Hires Sales Representative for Southeast

SEATTLE, Wash. - Nikwax N.A. welcomes Earl Roberson, of Roberson Sports Group, to its sales team. Roberson will cover the Southeast territory for the company. He is charged with maximizing the benefits Nikwax offers retailers and opening new accounts.“When we hire a new member more

Nikwax Earns ISO 14001

WADHURST, England – Nikwax, based in Wadhurst, England, has received the prestigious ISO 14001 certification, further demonstrating the company's ironclad commitment to minimizing its environmental impact. The certification verifies that Nikwax has a fully integrated, more

Nikwax Partners With Pacific Rep Works for Northwest

Seattle, Wash. – With the firm goal of consistently offering exemplary service to its dealers, Nikwax has hired Pacific Rep Works for the company's Northwest territory. With five offices in the territory and over 50 years collective experience, Pacific Rep Works is literally more

Nikwax Reassures after Recent Greenpeace Report

Seattle, Wash. (November 12, 2012) – A recently published Greenpeace Report criticizes the continued use of fluorcarbon chemicals (PFCs) in the outdoor industry. Although this report focuses on PFCs used in textile production, it is likely to prompt consumers to ask questions more