Recent Appointments Highlight Global Focus For Nikwax

Nikwax Ltd. is strengthening its leadership position in the global aftercare industry and intensifying marketing efforts in several European countries.
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SEATTLE, Wash. – Nikwax Ltd. is strengthening its leadership position in the global aftercare industry, as evidenced by recent personnel appointments. Proven marketing authority and current president of Nikwax N.A., Chas Fisher, accepted the position of international Marketing and Identity Team manager for Nikwax Ltd. Under his leadership, the company has just signed with Chrissy Dorn, of Chrissy Dorn, Business Development Outdoor and Sports, based in Germany, and Stephanie Briggs, of Spring PR, based in the U.K.

“We're intensifying our European efforts, in Germany and Austria, and in our founding market, the U.K.,” said Fisher. “We see a high potential for growth in the German-speaking regions of Europe, and will greatly benefit from a fresh approach in the U.K. Our goal is to tap into the growing public consciousness for durable goods and increasing aversion to disposable lifestyles. That philosophy is what Nikwax was founded on, so it's a natural step for us.”

Dorn and Briggs will handle public relations for German-speaking countries and the UK, respectively. Having experienced PR pros on the ground in key European markets will enable Nikwax to best communicate its message in the most authentic and relevant way.

The global focus is aimed at expanding the company's lead in the aftermarket care sector of the outdoor, snowsports and travel markets. Nikwax will strengthen its commitments to environmental stewardship, human health and sustainable operations as it increases its international presence.

Since 1977, Nikwax has led the market in producing safe, effective products that protect and extend the life of apparel, footwear and outdoor gear. Nikwax upholds a commitment to technical innovation, product quality, environmental assessment and customer service. Nikwax is a carbon-balanced company.
The business philosophy and environmental ethos of Nikwax come directly from the founder and Managing Director, Nick Brown. His commitment to excellence and corporate responsibility earned him an appointment to the Board of the EOG Association for Conservation, an offshoot of the European Outdoor Industry. The Board is charged with the conservation and protection of wild areas.

NIKWAX Easier | Safer | Drier


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