PROBAR Announces All-New HALO™ Bars
The Sinfully Healthy Snack
Park City, UT (March 2, 2011)—What if there was a snack that could satisfy even the most demanding sweet tooth that had zero grams of guilt? PROBAR is proud to introduce HALO™, the delicious between meals treat that’s designed to do better for your body.
Following in the tradition of all PROBAR food products, HALO Bars are certified organic, a good source of Omega 3 & 6, low-in-sugar and dairy-free/Vegan, but break new ground with four decadent dessert-themed flavors: S’mores, Nutty Marshmallow, Rocky Road, and Honey Graham. Jules Lambert, PROBAR President, said: “HALO is the snack we all wish had been available years ago: a truly satisfying sweet treat that happens to be healthy too.”
In addition to delivering exceptional taste in a healthy, 150-calorie bar, HALO creates a distinctive retail category by bridging the divide between nutrition/energy bars and candy bars. “HALO is really going to stand out on retailers’ shelves,” said Jason Lambert, Marketing and Sales Director at PROBAR, “We wanted to create a look and feel that appeals to folks’ guilty cravings, but without compromising any of the values that PROBAR always brings to the table.”
PROBAR will be debuting HALO at the Natural Products Expo West Trade Show, March 10-13, Booth # 2915. Look for HALO bars in REI as well as your local natural food, grocery and outdoor shops. Learn more at theprobar.com
PROBAR® creates delicious, convenient, healthy plant based food products. Made from whole, organic, raw foods, and 100 percent vegan, PROBAR® is a natural alternative to other nutrition bars which contain unrecognizable, hard-to-pronounce ingredients. We strive to become the leading provider of real food choices while maintaining a steadfast commitment to quality, sustainability, and fantastic taste. We source the finest all natural, real, wholesome, and organic ingredients from responsible growers to create food that is simply delicious and always Simply Real™.
Public Relations, Purple Orange LLC
p. 603.321.1382 f. 307.333.0184
Director of Sales & Marketing, PROBAR
p. 435.535.1231 f. 206-237-6597