PrimaLoft® Rolls Out 2010 Sponsorship Campaign

PrimaLoft® – Insulation Technology™ announces its 2010 sponsorship campaign, which includes world-class athletic events such as the Ouray Ice Festival, the North Face Masters Series, the Adirondack International Mountaineering Festival,...
Author:
Updated:
Original:

Albany, NY – PrimaLoft® – Insulation Technology™ announces its 2010 sponsorship campaign, which includes world-class athletic events such as the Ouray Ice Festival, the North Face Masters Series, the Adirondack International Mountaineering Festival, the Adirondack Backcountry Ski Festival, The Backpacker Magazine- Get Out More Tour and the Banff Mountain Film and Book Festivals among others.

At these events, PrimaLoft mixes with athletes, brand partners, event attendees, and spectators demonstrating how PrimaLoft insulation keeps outdoor and winter sports enthusiasts warm, dry and comfortable.

“The interaction with the thousands of people we met in 2009 while participating in sponsorship events was inspiring,” said Diane O'Connor, PrimaLoft Marketing Manager. “It was wonderful to personally connect with so many like-minded outdoor enthusiasts and to have the opportunity to educate consumers about PrimaLoft Insulation Technology products.”

O'Connor added, “The events that we have elected to participate in for 2010 provide an excellent platform for our team to learn more about our consumers and to reinforce the PrimaLoft brand.”

PrimaLoft's preliminary 2010 event roster with dates is as follows.

-The 15th Annual Ouray Ice Festival to be held January 7-10 in Ouray, Colorado is the biggest climbing festival in North America, featuring world-class ice climbing athletes and clinics. www.ourayicefestival.com.

-The North Face Masters 2010 series presented by PrimaLoft® gathers big mountain snowboarders from around the world. Event dates: Snowbird, Utah, January 22-25, Crystal Mountain, Washington, February 9-12, and Kirkwood, California, February 25-28. www.thenorthfacemasters.com.

-The 14th Annual Adirondack International Mountaineering Festival hosted by specialty outdoor retailer, The Mountaineer on January 15-17 in Keene Valley, NY, features world-class alpinists who speak and lead instructional clinics on ice climbing, mountaineering, snowshoeing and avalanche awareness. www.mountaineer.com

-Adirondack Backcountry Ski Festival, hosted by specialty outdoor retailer The Mountaineer on March 6-7 in Keene Valley, NY, offers instructional clinics on back country skiing and guided tours led by local mountain guides from the Adirondacks. www.mountaineer.com

-The Backpacker Magazine-Get Out More Tour is a one of a kind cross country mobile tour that visits over 70 retailers in 30 states to educate consumers about the skills and equipment they need to Get Out More! Tour dates run from May through November. www.getoutmore2009.com.

-Banff Mountain Film and Book Festivals is an international film and literary competition featuring the world's best footage and literature on mountain subjects. www.banffcentre.ca.

About PrimaLoft®
PrimaLoft® is a registered trademark of Albany International Corp. PrimaLoft® – Insulation Technology™, PrimaLoft® – The Next Generation in Yarn Technology™ and PrimaLoft® – The Luxury Down Alternative® are featured worldwide in leading brands of outerwear, sleeping bags, gloves, footwear, accessories, socks, sweaters and luxury bedding. PrimaLoft is manufactured in the USA, Europe and Asia. For additional information, contact the Sales and Marketing Group at 800-833-3836 x2238 or visit www.primaloft.com and www.primaloftyarn.com.


# # #

Related

Primaloft Sponsors Adirondack Backcountry Ski Festival

For the fourth year, PrimaLoft® – Insulation Technology™ is proud to continue its support as a primary sponsor of the Adirondack Backcountry Ski Festival hosted by The Mountaineer and to be held on March 4 & 5, 2006 in Keene Valley, NY. The Adirondack Backcountry Skifest is ...read more

PrimaLoft® Insulation Turns Events and Buying Decisions Inside-Out

Albany, NY – In a new initiative, PrimaLoft® – Insulation Technology™, the most respected name in insulation for outdoor gear, demos new technologies, answers questions, tests product and gets end-users involved from the East Coast to the West Coast to the North ...read more

PrimaLoft Sponsors Sixth Annual Adirondack Backcountry Ski Festival

Albany, NY – Specialty outdoor retailer, The Mountaineer, in Keene Valley, NY, will host its annual Adirondack Backcountry Ski Festival on March 1 and 2, 2008. For the sixth year, PrimaLoft®- Insulation Technology™ will support this event as a major sponsor. The Skifest ...read more

PrimaLoft to Sponsor The North Face Masters

Albany, NY – PrimaLoft® – Insulation Technology™ announces that it will sponsor The North Face Masters 2008 tour, a new big-mountain snowboarding event presented by The North Face and Mountain Sports International.The North Face Masters is designed to give big mountain ...read more

PrimaLoft Partners with Banff Mountain Film & Book Festivals,and Nort

Albany, NY – PrimaLoft® – Insulation Technology™ is proud to announce that it will be a sponsor of the 2009-2010 Banff Mountain Film and Book Festival, and North American Tour. Through this partnership, PrimaLoft® will help bring the spirit of outdoor adventure, ...read more

PrimaLoft® Insulation Sponsors the 16th Annual Ouray Ice Festival

ALBANY, New York (Jan. 6, 2011) -- PrimaLoft®, the world leader in performance insulations and yarns, is proud to sponsor the 16th annual Ouray Ice Festival in breathtaking Ouray, Colo., January 6th –9th. PrimaLoft® is featured worldwide in leading climbing and outdoor brands ...read more

PrimaLoft® Defies Death at 2009 Canadian Death Race

Albany, NY – On August 1-3, 2009, over 1,100 elite racers from all over the world will gather in Grande Cache, Alberta, Canada to cheat death in one of the world's toughest adventure races – The North Face Canadian Death Race. In support of its long-standing partner and its ...read more

Rogers Rolls Out 2011 PORON® Cushioning Sponsorship Campaign

April 20, 2011; Woodstock, CT –Over the next several months, the Rogers PORON® Cushioning Street Team will be out in full force at athletic and sporting events across the country educating consumers about the benefits of PORON Cushioning Materials and the variety of products ...read more

PrimaLoft Launches Continuous Filament Insulation, PrimaLoft Infinity

Albany, NY - After extensive development, PrimaLoft is launching a new insulation technology - PrimaLoft Infinity. PrimaLoft Infinity is a fine denier continuous filament insulation. The new insulation is designed for sleeping bags to offer greater loft and shelf appeal while ...read more