PrimaLoft® Insulation Turns Events and Buying Decisions Inside-Out

In a new initiative, PrimaLoft® – Insulation Technology™, the most respected name in insulation for outdoor gear, demos new technologies, answers questions, tests product and gets end-users involved from East Coast to West Coast to North Pole.
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Albany, NY – In a new initiative, PrimaLoft® – Insulation Technology™, the most respected name in insulation for outdoor gear, demos new technologies, answers questions, tests product and gets end-users involved from the East Coast to the West Coast to the North Pole.

Eileen Berner, PrimaLoft® Sales & Marketing Director, Russ Angrignon, PrimaLoft® Western US Territory Sales Manager, Rodney Lane, PrimaLoft® Eastern US Territory Sales Manager and the PrimaLoft® team mix it up day and night with consumers at events and get them to know that it's what's on the inside that counts.

“Most consumers who participate at these events have heard of PrimaLoft® but don't realize they are wearing it,” said Russ Angrignon. "We want that guy over there hanging from his ice axe to know that he can count on PrimaLoft® products to keep him warm, dry and comfortable so he can focus on his fun."

“We want to let consumers know that even with the current economic situation, the cheapest buying decision for gear isn't the best when it comes to maximizing time outside, enjoying that day of skiing or ice climbing - or just staying alive when trekking to the North Pole,” said Berner.

Major sponsorships PrimaLoft® Insulation is involved with this winter include The Ouray Ice Festival, The North Face Masters of Snowboarding, the Seventh Annual Adirondack Backcountry Ski Festival, The Red Rock Rendez Vous, the Mugs Stump Awards, the Peary Centennial North Pole Expedition, and Backpacker Get Out More Tour.

About PrimaLoft®
PrimaLoft® is a registered trademark of Albany International Corp. PrimaLoft® – Insulation Technology™ and PrimaLoft® – The Next Generation in Yarn Technology™ are featured worldwide in leading brands of outerwear, sleeping bags, gloves, footwear, accessories, socks, sweaters and luxury bedding. PrimaLoft® products are manufactured in the USA, Europe and China. For additional information, contact the Sales and Marketing Group at 800-833-3836 x2238 or visit www.primaloft.com and www.primaloftyarn.com.

About PrimaLoft® Sponsored Events:

- Ouray Ice Festival in Colorado is the biggest climbing festival in North America. www.ourayicefestival.com

- The North Face Masters 2009 series presented by PrimaLoft® gathers big mountain snowboarders from around the world. The final event was held March 5-8 in Kirkwood, CA. www.thenorthfacemasters.com

- Adirondack Backcountry Ski Festival hosted by specialty outdoor retailer The Mountaineer, in Keene Valley, NY, March 7 -8. www.mountaineer.com

- Red Rock Rendez Vous, a rock climbing festival in Las Vegas, NV, on March 20-22. www.RedRockRendezvous.com

- Mugs Stump Award, created to encourage new generations of climbers to draw inspiration and sustenance from Mugs Stump's memory. www.mugsstumpaward.com

- The Peary Centennial North Pole Expedition, a 600-mile ski journey from Ward Hunt Island, Canada to the North Pole in the footsteps of Robert E. Peary. www.pearycentennial.com

- Backpacker Get Out More is a one-of-a-kind mobile marketing tour that features in-depth retail workshops and presentations as well as guided experiential adventures for active and aspiring outdoor enthusiasts. From April to October, Backpacker's experienced Get Out More road team will travel the country to educate consumers about the skills and equipment they need to Get Out More. www.getoutmore2009.com

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