PrimaLoft® P.U.R.E.™ Wins a Popular Science 2020 Best of What’s New Award

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LATHAM, N.Y. (December, 2020) – PrimaLoft, the leader in advanced material technology, announces it’s a recipient of a Popular Science Best of What’s New Award in the “sports & outdoors” category for its PrimaLoft® P.U.R.E.™ manufacturing process. P.U.R.E., which stands for “Produced Using Reduced Emissions,” reduces carbon emissions during the insulation manufacturing process by nearly 50%.

“We are honored to receive this award alongside many other innovators across a variety of forward-thinking industries,” said PrimaLoft president and CEO, Mike Joyce. “At PrimaLoft, we believe that sustainability and performance can both be elevated with neither one sacrificed. A reflection of that Relentlessly Responsible mission is PrimaLoft P.U.R.E., an innovation that resulted from looking beyond the product and focusing on our manufacturing process to achieve a 48% reduction in carbon emissions.”

Each year, Popular Science reviews thousands of new products and innovations and chooses the top 100 winners across 10 categories. To win, a product or technology must represent a significant step forward in its category. The honorees represent products and services from across a variety of categories, Best of What’s New Awards are presented to products and technologies in 10 categories: Aerospace, Automotive, Engineering, Entertainment, Gadgets, Health, Home, Personal Care, Security, and Sports & Outdoors.

"The Best of What's New Awards showcase the year’s greatest feats of human ingenuity," said Popular Science Editor-in-Chief Corinne Iozzio. "Even in a year like 2020, innovation has helped us glimpse a future that’s safer, smarter, and more enjoyable than we might have thought possible. This collection, which includes everything from a new generation of Mars explorers to ultra-hygienic print-to-order eyeshadows, is full of items we’re proud to call the Best of What's New."

PrimaLoft P.U.R.E. technology is available exclusively in the Patagonia Nano Puff jacket this fall. For more information on PrimaLoft P.U.R.E., visit


About PrimaLoft, Inc.

PrimaLoft, Inc., an advanced material technology company based in Latham, New York with offices in Munich, Germany and Xiamen, China, is the world leader in research and innovative development of comfort solutions with high performance insulations and fabrics. The PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used in the top global outdoor and fashion brands, home furnishings, work wear, hunting and military applications. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. Today, the brand is recognized as a benchmark in the outdoor industry for providing unsurpassed comfort in any condition, ultimately empowering users to stay in the moment. PrimaLoft, Inc. is active in sustainable textile production through partnerships with the bluesign® system, the International OEKO-TEX® Association, the Sustainable Apparel Coalition’s Higg Index and the Global Recycled Standard. For more information, please visit, and follow PrimaLoft on Facebook, LinkedIn and Instagram. PrimaLoft®, Feel the Performance™.

About Popular Science

Established in 1872, Popular Science is one of America’s oldest and most trusted brands. Popular Science has a legacy of reporting on groundbreaking innovations and discoveries, and examining everything from the marvels of deep space to the secret lives of everyday staples. By making science and tech engaging, approachable, and inclusive, Popular Science keeps readers, listeners, and viewers plugged in to and excited about the world around them. Popular Science is part of Camden Media, a portfolio company of North Equity LLC, that includes brands like Field & Stream, Outdoor Life as well as the licensing group responsible for Popular Science’s line of STEM Toys, and more. 


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