BBOULDER, CO (Sept. 16, 2020) — Santa Cruz Bicycles, Cervélo and Gazelle Bikes are proud to become new members of the PeopleForBikes Coalition, an industry-wide trade group of more than 270 bicycle brands and suppliers united in improving bicycling across the U.S.

Santa Cruz CEO Joe Graney will join the PeopleForBikes Coalition Board of Directors and other executive leadership will join various PeopleForBikes subcommittees to work alongside other industry members in getting more people on bikes and helping guide the direction of the industry.

“Our team has been impressed with PeopleForBikes’ work for many years, not only in the mountain bike space but for all types of bicycling and the industry as a whole,” said Graney. “They represent the bike industry in Washington, D.C. and just recently helped save the industry more than $150 million in tariffs. Santa Cruz, our retailers and our customers all directly benefit from their work and we want to do our part by giving back and getting involved."

Santa Cruz is already a leader in bicycle advocacy efforts through their PayDirt program, a commitment to increase access to trails by supporting local trail building efforts. The company pledged $1 million over the next three years to help fund trail projects, local organizations, events and programs geared towards creating and strengthening opportunities for people to get out and experience their local trails.

“Santa Cruz has a long history of generosity and leadership in local bike advocacy and we’re excited to amplify those efforts on a national level,” said PeopleForBikes CEO Jenn Dice. “We're eager to combine their work with PeopleForBikes’ ongoing efforts for more federal support for bike projects and trails, funding for and protecting public lands, better access for mountain biking and improving other recreational riding opportunities nationwide.”

Royal Dutch Gazelle, a 128-year-old brand based in the Netherlands primarily focused on e-bikes, looks forward to supporting the continued momentum around the adoption of electric bikes in North America in tandem with PeopleForBikes’ work to increase e-bike access and improve e-bike legislation nationwide.

“The rapid growth of electric city bikes needs to be supported by consistent policy and robust infrastructure,” said Gazelle Bikes North America General Manager Ewoud Van Leewen. “Access is essential to adoption, and electric bikes make riding available to a completely new segment of riders and extends what is possible without a car. Giving people another transportation option for last-mile trips and helping reduce urban traffic congestion will be transformative for city streets, neighborhoods and communities. Gazelle is excited to partner with PeopleForBikes to support and create infrastructure and safer streets for all.”

Cervélo will also be a part of the new partnership, benefiting the drop-bar focused brand through PeopleForBikes’ work to create safer roads for bikes — better bike infrastructure and laws, slower speed limits, separated bike paths and more.


“Cervélo shares the PeopleForBikes worldview of making riding fun and safe for everyone,” said Nick McAdams, Managing Director at Cervélo. “With our recent relocation to California, we want to support PeopleForBikes’ ongoing efforts in Washington, D.C.”


PeopleForBikes looks forward to working with Santa Cruz, Gazelle Bikes and Cervélo and their retailers across the U.S. to make biking better for everyone.

More About Cervélo
Founded in 1995 in Toronto, Canada, Cervélo's mission is to make riders faster. From the high Alps in the Tour de France to Queen Ka'ahumanu Highway on the Big Island, Cervélo makes high-performance bicycles raced all over the world. Learn more at cervelo.com.

More About Gazelle Bikes
Royal Dutch Gazelle’s history is very much the history of the bicycle as a popular means of urban transportation. Their original Dutch style comfort bike won over the hearts of cyclists in the Netherlands 128 years ago. Today, Gazelle's design legacy and ongoing technology enhancements have people all over the world falling in love again. Holding court at the forefront of innovation to make cycling more enjoyable and accessible, Gazelle is an integral part of Dutch cycling heritage, and its future. Keeping cadence with today’s global innovation with their new line of electric bikes, Gazelle has positioned themselves as the benchmark for urban mobility — traditionally and contemporarily. Learn more at gazellebikes.com.

More About Santa Cruz Bicycles
Santa Cruz Bicycles was founded in 1994 in a space the size of a single car garage in a former cannery in Santa Cruz, California. Our mantra since day one is to make great bikes and have fun doing it. So we get our kicks from doing the right thing by the riders, trails and communities in which we work and play. Bikes are a force for good and we do our best to share that message. Learn more at santacruzbicycles.com.

More About PeopleForBikes
PeopleForBikes is making biking better for everyone by uniting millions of individuals, thousands of businesses and hundreds of communities. When people ride bikes, great things happen. Join us at PeopleForBikes.org.

Related

PeopleForBikes Welcomes First Step to Broaden E-Bike Access on Public Lands

BOULDER, Colo. (Sep. 5, 2019) – Following an announcement from the Department of the Interior and a rollout event today in Ohio’s Cuyahoga National Park, PeopleForBikes welcomes the first step in the process to update federal management of electric bicycles (e-bikes). E-bikes are ...read more

PeopleForBikes hosts largest-ever women’s fly-in and third Congressional Bike Fest

WASHINGTON, D.C. – On Wednesday, June 5, PeopleForBikes hosted its largest-ever women’s fly-in, organizing a group of 25 bike industry professionals on Capitol Hill to meet with members of Congress to discuss opportunities to advance policies that benefit bike riding.The day’s ...read more

e8cd7546b9749eb914459ddf6f9827c5

PeopleForBikes Webinars Provide Virtual Guidance for Bike Industry in Time of COVID-19

BOULDER, COLO. (April 14, 2020) —PeopleForBikes is conducting a series of webinars to connect and advise retailers, manufacturers, and advocates within the bike industry. In addition to March and April webinars focused on COVID-19, the schedule includes sessions addressing ...read more

e8cd7546b9749eb914459ddf6f9827c5

PeopleForBikes Advocates for Bikes Amid Growing COVID-19 Disruption

BOULDER, CO (March 23, 2020) — Responding to the dramatic changes in day-to-day life caused by the spread of COVID-19, PeopleForBikes is working to support industry partners, suppliers, retailers, advocates and individual riders as they navigate a world of new rules and ...read more

e8cd7546b9749eb914459ddf6f9827c5

PeopleForBikes Announces Community Grant Recipients

BOULDER, Colo. (January 23, 2020) – PeopleForBikes, the national organization making bicycling better for everyone, has announced its latest round of community grants. PeopleForBikes is partnering with the International Mountain Bicycling Association (IMBA) on these grant awards, ...read more

PeopleForBikes Supports Surface Transportation Bill

BOULDER, Colo. (July 30, 2019) – As federal lawmakers this week take the first steps to reauthorize the nation’s highway programs, PeopleForBikes welcomes legislation that, if passed, would fund and modernize bike infrastructure, prioritize the safety of bicyclists and ...read more

PeopleForBikes Announces Community Grant Recipients

BOULDER, Colo. (July 16, 2019) – PeopleForBikes, the national organization making bicycling better for everyone, has announced its latest round of community grants. Projects funded in this round will support bicycle infrastructure and advocacy projects across the United States. ...read more

e8cd7546b9749eb914459ddf6f9827c5

PeopleForBikes Launches Groundbreaking Business Intelligence Hub for Fast Data Insights for Bike Industry

BOULDER, COLO. (May 26, 2020) — PeopleForBikes is launching the first-of-its-kind PeopleForBikes Business Intelligence Hub, a dashboard for daily and weekly data insights for the bicycle industry covering ridership, retail sales and consumer attitudes. These metrics will give an ...read more

e8cd7546b9749eb914459ddf6f9827c5

PeopleForBikes’ Work on Section 301 Tariffs Saves Bike Industry Millions

BOULDER, CO (Oct. 20, 2020) — PeopleForBikes, with the assistance of their nearly 300 member companies, saved the bike industry more than $130 million in Section 301 tariffs since September 2018.Section 301 tariffs represent additional duties paid on nearly all imported goods ...read more