Peter Vandergrift Joins Costa as Fly Fishing Community Leader

Author:
Updated:
Original:

Daytona Beach, Fla. – Oct. 3, 2013 – Peter Vandergrift has signed on as Costa Sunglasses’ fly fishing community leader. Based in Bozeman, Mont., Vandergrift will serve as the community leader between Costa and fly fishing guides, outfitters, retailers, conservation groups, film makers and other fishing industry professionals.

Most recently, Vandergrift worked as the Pro Guide Desk Manager at Simms, where he developed the Simms Guide Ambassador Program and pro purchase program. He also helped manage and host the Simms ICE OUT, Slack Tide Guide Gathering and numerous regional pro staff events for the brand.

Vandergrift operated as a fly fishing guide and outfitter in Alaska, Montana and Wyoming for 20 years, focusing primarily on trout and salmon. He’s also served as a contributing features writer for magazines including American Angler, Big Sky Journal and Montana Sporting Journal. He holds a bachelors of arts and sciences degree in Literature and Creative Writing from the University of Montana in Missoula.

“I was inspired by Costa’s commitment to conservation, and jumped at the chance to help play a role within the organization,” said Vandergrift. “My goal is not only to build and grow partnerships for the brand within the fly fishing industry, but also to serve as a fly fishing community voice, identifying important issues affecting this group and working towards solutions where Costa can help.”

“Peter’s well known and well respected within the fly fishing world, and he brings a wealth of understanding about the industry to this role,” said Al Perkinson, vice president of marketing for Costa Sunglasses. “His contributions to our team will be invaluable as we continue to grow our relationships with fly fishing anglers, and the organizations that support them.”

Vandergrift will help lead Costa’s partnerships within the fly fishing industry, such as the company’s long term support of Trout Unlimited (TU) and, most recently, its 5 Rivers program, which promotes TU’s mission on college and university campuses around the country.

He will also continue to manage Costa’s Project Permit, an ongoing permit tagging project, in conjunction with Bonefish & Tarpon Trust (BTT). Since its inception in 2010, the program has expanded to include permit tagging efforts in Florida, the Caribbean and Mexico.

In addition, Vandergrift will help share Costa’s film projects within the fly fishing community. The company has produced many award-winning films, including “Jungle Fish,” a story about how fly fishing tourism could boost economic development for a village in Guyana, which won the 2013 LightStay Sustainability Film Award from the Sundance Institute and Hilton Worldwide. Costa is also currently producing the “GeoFish” film series, a chronicle of fly fishing adventure in search of the most rare fish species across the planet.

About Costa™

As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology and unparalleled fit and durability. Still handcrafted today in Florida, Costa has created the highest quality, best performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983.

For Costa, conservation is all about sustainable fishing. Many fisheries that should be vibrant and healthy are all but devoid of native fish because they have fallen victim to poor fishing practices, unregulated development, lack of watershed protection or all of the above. Costa works with partners around the world to help increase awareness and influence policy so that both the fish and fishermen of tomorrow will have healthy waters to enjoy. Costa encourages others to help in any way they can.

For more information, contact 1-800-447-3700 or visit the company’s web site at www.costadelmar.com. Join the conversation on Facebook at www.facebook.com/costasunglasses or on Twitter @CostaSunglasses.

# # #

Media contact

Liza Jones, 864.672.9615 (office), 864.270.0722 (cell)

liza@fullcirclepr.com

Heather Miller, 864.672.4994 (office), 864.607.7922 (cell)

heather@fullcirclepr.com

Related

MakingOfBluefin

Costa's Fish Art is back with new Bluefin Tuna, Bonefish, and Steelhead sculptures

Costa's new Fish Art sculptures are made entirely out of sunglass parts and will join the Bass, Dorado, Marlin, Sailfish and Tarpon sculptures as part of the collection. Plans have already been made to utilize the new sculptures for conservation.  Previously donated Fish Art ...read more

COSTA_BLUE_STACK_NOTAG_CMYK

Costa Rebirths The Watery Rave

Costa Rebirths The Watery RaveSite to Serve as Central Hub of Sport Fishing Conservation News, Articles Daytona Beach, Fla. – Jan. 12, 2015 – Costa reintroduced The Watery Rave to the blogosphere this week, turning the website into an action-focused central hub of sport fishing ...read more

Costa Sunglasses Adds Margaret DeWeerth as New Apparel Merchandising Manager

Daytona Beach, Fla. – Costa Sunglasses recently hired Margaret DeWeerth as its new apparel merchandising manager. The company’s apparel line consists of t-shirts, performance shirts, hats and retainer cords and is available online at www.costadelmar.com and at authorized Costa ...read more

COSTA_BLUE_STACK_NOTAG_CMYK

Costa Starts to Kick Plastic: Brand on Mission to Keep Plastic Out of Oceans

Costa Starts to Kick Plastic: Brand on Mission to Keep Plastic Out of Oceans Daytona Beach, Fla. – March 5, 2015 – A swirling, floating, melting mess of plastic trash and debris roughly the size of Texas spins in an ever-growing orbit in the North Pacific ocean, known as the ...read more

Costa Partners with The Billfish Foundation’s Tag and Release Program

Daytona Beach, Fla. – Aug. 12, 2013 – Costa Sunglasses announced it has signed on as one of The Billfish Foundation’s (TBF) Tag and Release Program partners. Established in 1990, The Billfish Foundation’s Tag and Release Program is the largest private billfish tagging database in ...read more

COSTA_STACK_NOTAG_PMS

Essilor International Finalizes Acquisition of Costa Inc.

FOR IMMEDIATE RELEASE Essilor International Finalizes Acquisition of Costa Inc. Agreement Elevates Costa’s Strong Brand Position, Essilor’s Commitment to World Eye Health Initiatives Daytona Beach, Fla. – Feb. 3, 2014 – Costa Inc. and Essilor International recently completed ...read more

Costa Brightens the Spring Season with New Sunglasses Starfish, Pluma and Sea Fan

Daytona Beach, Fla. – May 13, 2014 – Inspired by the beauty and wonder of the ocean’s coral reefs, Costa adds three more styles to its women’s collection in Starfish, Pluma and Sea Fan. The new styles join Isla, Goby and Blenny, also new in 2014. Much like the reef system, these ...read more

OCEARCH_tshirt_FrontBack_Navy

Costa Releases Limited Edition OCEARCH Gear to Support 2014 Shark Tagging Expeditions

Daytona Beach, Fla. – Feb. 18, 2014 – Costa Sunglasses continues its ongoing partnership with OCEARCH, a non-profit organization actively researching great white sharks and other oceanic apex predators, with the release of custom designed, limited edition gear supporting the ...read more

COSTA_BLUE_STACK_NOTAG_CMYK

OCEARCH to Tag Tiger Sharks Down Under, Costa Adds New Apparel to Support the Mission

OCEARCH to Tag Tiger Sharks Down Under,Costa Adds New Apparel to Support the Mission Daytona Beach, Fla. – Jan. 19, 2015 – Growing to more than 16 feet (5m), tiger sharks are regarded as one of the most dangerous – if not misunderstood – of its species. Tiger sharks are ...read more