Patagonia Inc. Publicly Protests the Creation of Dams in Patagonia

Patagonia Inc. recently staged a peaceful 500-employee-strong Chilean-style protest, banging pots and pans in loud opposition to protest the Chilean government's approval of a multi-national energy company to construct five huge dams in Patagonia.

VENTURA, Calif. (May 19, 2011) — Patagonia Inc., the enviro-minded apparel company, staged a peaceful 500-employee-strong cacerolazo – a Chilean-style protest developed in the Pinochet era where citizens bang pots and pans in loud opposition - to protest the Chilean government's approval of a multi-national energy company to construct five huge dams in the area of southern Chile that inspired Yvon Chouinard to name the company Patagonia.

Employees came armed with double boilers, frying pans and casserole pots. Banging on cookwear in noisy opposition, the employees protested to show solidarity with the thousands of Chileans protesting in Chile this week. Recent polls show that over 74% of the Chilean population is opposed to the dams. An estimated 30,000-40,000 people first turned out in Santiago, Chile, last week against the damming of their rivers. This week, thousands more will converge in Chile to show public opposition. Company officials organized the impromptu gathering because of Patagonia's long abiding connection to the area that is its namesake.

“This is like building Hoover Dam at the entrance to Yosemite Valley,” said Rick Ridgeway, Patagonia vice president of environmental affairs, who knows the region well, recently spending time there with the making of the movie, 180 South. “This is not about a North American corporation trying to tell Chile what to do – it's about asking Chile's democratically elected government to listen to the majority of its own people when they say there has to be a better way.”

Patagonia Inc.'s ties to the Patagonia region run 40 years deep. Beginning about 30 years ago, Yvon Chouinard, founder of Patagonia started taking employees to Patagonia for company walkabouts where the employees would gather to set the company's direction and learn about the region. Over 70 Patagonia employees have traveled on the job to Patagonia and the company has contributed over $2,400,000 to the protection of the Patagonia regions of Chile and Argentina.

The dams project is certain to destroy the character of one of Chile's wildest regions – the region that inspired the company's name and its ongoing efforts to do what it can to use business to protect and preserve the natural world. This part of southern Chile is considered one of the world's last, great wilderness areas. It has been dubbed an "eco-gem" for its rare fauna, ice-sculptured fjords and almost total absence of industrial development.

National polls show a whopping 74% oppose construction of the dams and the 1,200 miles of transmission lines needed to carry the electricity to mining operations in the north. The transmission lines would be held by towers more than 200 feet high. Following a winding corridor almost 400-feet wide, a thousand miles of forest would have to be clear-cut and the rest of the corridor's path similarly cleared. The corridor would intersect 64 communities and 14 protected areas. It would divide endangered forests and some of Chile's most spectacular national parks. It would also open up rivers north of Patagonia to more dam building.

About Patagonia
Patagonia, with sales last year of over $414M, is noted internationally for its commitment to product quality and environmental activism. Incorporating environmental responsibility in to product development, the company has, since 1996, used only organically grown cotton in its clothing line. With its most recent launch of synthetic fiber-to-fiber recycling, Patagonia is taking back worn-out polyester and nylon clothing and reincarnating it as new products, forever capturing the raw materials used in making virgin fiber. The company also advocates corporate transparency through its interactive website, The Footprint Chronicles, which outlines the environmental and social footprint of individual products. Patagonia was featured as The Coolest Company on the Planet on Fortune Magazine's April 2007 cover.

Jen Rapp, Patagonia, 805.667.4768,


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