Star Hoerauf Signs on with Patagonia's Technical Design Team

Patagonia, Inc., is happy to announce that Star Hoerauf will be collaborating with Patagonia on its technical alpine designs.
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VENTURA, Calif. (December 13, 2006) – Patagonia, Inc., a designer and distributor of technical outdoor clothing, is happy to announce that Star Hoerauf will be collaborating with Patagonia on its technical alpine designs. Hoerauf, an independent contractor, will work with the company on a contract basis to create highly technical garments under the Alpine category. Star, an industry vetran, has worked for both ArcTeryx and The North Face, and will bring her design expertise to the table in assisting Patagonia to heighten its focus on technical designs for alpinists, climbers and mountaineers.

"Star brings a tremendous amount of creativity and technical expertise to Patagonia,” noted Damien Huang, Patagonia's Vice President of Design, Development and Production, “In addition, she brings a track record of building successful styles that perform in the field and resonate with outdoor core customers."

Patagonia, with sales last year of $260M, is noted internationally for its commitment to product quality and environmental activism. Its Environmental Grants Program has contributed over $26M to grassroots environmental activists since the program began in 1985, and its Environmental Internship Program allows employees to work for environmental groups while receiving their full paycheck. Incorporating environmental responsibility in to product development, the company has, since 1996, used only organically-grown cotton in its clothing line. In September 2005, Patagonia launched the Common Threads Recycling Program, which asks customers to return their worn-out garments to be recycled into new products, thus reducing the company's reliance on virgin resources. Known for a unique corporate culture, the company has been recognized for many years by Working Mother magazine as one of the “100 Best Companies for Working Mothers,” and is a regular recipient of recognition by Fortune and Human Resources Management magazine as one of the “100 Best Companies to Work for in America. ”

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