Water Girl, USA Transitions to Patagonia Women's Surf in Spring 2008

Patagonia, Inc., announces today that effective Spring 2008 the Water Girl, USA brand will transition to Patagonia Women’s Surf. The decision comes as the final step in Patagonia’s brand architecture simplification.

VENTURA, Calif. (August 9, 2006) – Patagonia, Inc., outdoor apparel company, announces today that effective Spring 2008 the Water Girl, USA brand will transition to Patagonia Women's Surf. The decision comes as the final step in Patagonia's brand architecture simplification, which has included the transition of Lotus Designs to Patagonia Paddling and the reclassification of the Rhythm collection to Climbing-Inspired Clothing. Water Girl, USA will continue to be sold in the marketplace during both the Spring 2007 and Fall 2007 seasons. In Spring 2008, the Women's Surf category will be branded Patagonia, with Water Girl as secondary identification on interior labels.

“The Patagonia brand is our strongest asset,” notes John Collins, Patagonia's director of US sales, “Our goal is to do everything we can to support this brand in the marketplace – and this includes bringing Water Girl under the Patagonia umbrella. Women's Surf will offer the same fashion and functionality that made Water Girl so well-liked among our customers, and it will serve as a natural complement to our popular Men's Surf collection.”

With the recent launch of Patagonia's Men's Surf line and its subsequent success in the marketplace, the move comes at an ideal time. Additionally, the consolidation of lifestyle products under the Patagonia name allows the company to reduce duplicative styles, increase sales momentum and attract a younger, ocean-minded customer.

“Our Spring 2008 product assortment will have enough diversity for our varied distribution needs, and will allow Patagonia dealers to tell a variety of surf, travel, fish and climbing stories,” says Casey Sheahan, Patagonia's President and CEO, “Equally important, this simplified line structure is a long-term goal of Patagonia's that's finally come to fruition.”

Patagonia thanks both the outdoor and surf industries for their support of the Water Girl, USA brand over the past several years and promises to make the transition to Patagonia Women's Surf as effortless and professional as possible.

Patagonia, with sales last year of $260M, is noted internationally for its commitment to product quality and environmental activism. Its Environmental Grants Program has contributed over $20M to grassroots environmental activists since the program began in 1985, and its Environmental Internship Program allows employees to work for environmental groups while receiving their full paycheck. Incorporating environmental responsibility into product development, the company has, since 1996, used only organically-grown cotton in its clothing line, and its most recent launch of synthetic fiber-to-fiber recycling – taking back its worn-out clothing and reincarnating it as new products, forever capturing the petroleum used in making virgin fiber.

Patagonia PR Contact: Jen Rapp, (805) 667-4768, jen_rapp@patagonia.com

Dealer Inquiries: John Collins, (805) 667-4593, john_collins@patagonia.com


Lotus Designs Transitions to Patagonia Paddling in Spring 2007

LOTUS DESIGNS TRANSITIONS TO PATAGONIA PADDLING IN SPRING 2007Patagonia Remains 100% Committed to Paddle Sports Business with a Renewed Focus on EnvironmentalismVENTURA, Calif. (June 30, 2006) – Patagonia, Inc, outdoor apparel company, announces today that effective Spring 2007 ...read more

Patagonia Enters Australian Surf Market with Store in Torquay

Melbourne, Vic., (March 6, 2009): Surf and Outdoor apparel company, Patagonia Inc., is proud to announce the opening of its Australian headquarters in Torquay, Victoria. After a six-year hiatus from the Australian market, Patagonia Australia opens its first retail store in ...read more

Jess Clayton Becomes Patagonia's New Product Public Relations Contact

VENTURA, Calif. (May 19, 2009) – Patagonia, Inc., a designer and distributor of technical outdoor clothing, announces today the selection of Jess Clayton as Product PR Marketer. Drawing upon her five-year tenure at Patagonia, Jess will serve as the media's contact for all ...read more

Patagonia Partners With Surfer Magazine to shift paper content to recycled

Ventura, CA – April 6, 2006. Patagonia, Inc., the outdoor apparel company, announced today their partnership with SURFER Magazine to move the magazine's paper content from virgin to partially recycled fiber. Patagonia will help support the transition by sharing in the increased ...read more

Outdoor: Did you hear?…BIC adds distribution of surf, plus Quicksilver, Patagonia, National Orienteering Day, Lowa, and more

For the week of Aug. 30-Sept. 6 >> BIC Sport North America plans to distribute the BIC Surf product line in North America, including the United States, Canada and the Caribbean, starting Sept. 1. The company said this is another step in the transition of the distribution of BIC ...read more

Patagonia Awarded Eco Brand of the Year during ISPO

On the evening of January 29th, at 8:00 pm, Patagonia, Inc, the outdoor apparel company, was awarded "Eco Brand of the Year" at the Volvo Eco Design forum in Munich, during the ISPO trade show.The prestigious award represents the recognition of the outdoor industry for ...read more

Damien Huang Joins Patagonia in Vice President Role

VENTURA, Calif. (June 5, 2006) – Patagonia, Inc., a designer and distributor of technical outdoor clothing, announces today the selection of Damien Huang as the company's Vice President of Design, Development and Merchandising. Drawing upon his ten-year tenure in the outdoor ...read more

Holger Bismann Joins Patagonia as Managing Director of Europe

VENTURA, Calif. (September 10, 2008) – Patagonia, Inc., the outdoor clothing manufacturer, announces today the selection of Holger Bismann as Patagonia Europe's new Managing Director. Drawing upon his thirteen-year tenure at Nike, Holger will provide positive leadership and ...read more

Patagonia's Tin Shed Site Goes Live on Feb 25th with All-New Content

Ventura, CA (February 20, 2009) — Patagonia, the outdoor apparel company, announces today that a brand-new installment of their award-winning website, the Tin Shed, launches on February 25th, 2009. The company is offering a sneak-peek to their favorite media outlets, which can ...read more