Patagonia Footwear Focuses on Trail Running and Sponsors Event - SNEWS

Patagonia Footwear Focuses on Trail Running and Sponsors Event

Patagonia Footwear announces a larger focus on trail running for the Spring 2012 season that includes aligning with female ultra runner Krissy Moehl and Patagonia’s Ultra Running Team.

VENTURA, Calif. (November 1, 2011) — Patagonia Footwear announces a larger focus on trail running for the Spring 2012 season that includes aligning with female ultra runner Krissy Moehl and Patagonia's Ultra Running Team. Working closely with Moehl and Ultra Team members, the company has developed an expanded line of high performing trail running shoes. In addition, Patagonia will be sponsoring key events like the Mountain Masochist, a 50-mile race of dirt road and single track winding through beautiful Appalachia country in Virginia, Saturday, November 5th.

In its first year of sponsoring the Mountain Masochist, Patagonia will host an “athletes' lounge” at the finish line. The company's new minimalist and traditional offerings for Spring – the Fore Runner and Tsali 2.0, respectfully – will be on display with apparel and available for try-on. Two Patagonia Ultra Team members participating in the event will be racing in the Tsali 2.0.

“This is the 29th year of the Mountain Masochist, making it the oldest in the country and one of the most prestigious events on the East Coast,” said Sue Harvey-Brown, marketing manager for Patagonia Footwear. “With our increased focus on trail running and head-to-toe partnerships with Krissy Moehl and the Ultra Team, partnering with the eco-X Sports and the Mountain Masochist was a natural fit. It will be a full weekend of racing, community gathering and trail running enthusiasm.”

Working closely with its athletes and field testers to perfect fit and overall performance, Patagonia offers both minimal and traditional platforms in its trail running shoes. Weighing in at just 7.76oz (women's) and 9.17oz (men's) per half pair, the Fore Runner is the company's lightest trail shoe yet. The minimal Fore Runner offers a four-millimeter heel-to-toe drop (9mm heel and 5mm forefoot) that caters to a natural stride. The Fore Runner will be available December 2011.

A durable, breathable air mesh upper offers ample breathability for warm running conditions; a reinforced rand and toe bumper provide durability and protection on rougher trails. For wet and dry traction, a multi-density sticky rubber outsole provides stability on all terrain.

Available February 2012, the Tsali 2.0 (8.46oz women's/9.87oz men's) is designed for runners who prefer a neutral, more cushioned trail running shoe. The redesigned upper and dynamic fit lacing system provide a more precise and improved fit. The 20 percent recycled anatomical footbed supports, cushions and molds to the contour of the foot. All Patagonia's trail running shoes are built with gender-specific, lightweight 15 percent recycled EVA footframes and contain forefoot shock absorption plates for protection from rocks and roots.

This season the focus is on light and fast trail running shoes that perform through miles of rough conditions, but still offer a close to ground fit and feel connecting runners with the trail. Now competing in head-to-toe Patagonia products, the Company's trail running ambassadors and ultra team members are at the top of their field. Their energy, enthusiasm, raw talent and love of the land on which they run truly embodies the Patagonia ethos and will help grow the trail running collection even further.

About Patagonia

Patagonia, Inc., based in Ventura, California, is a leading designer of core outdoor, surf and sport-related apparel, equipment, footwear and accessories. With sales last year of $414M, the company is noted internationally for its commitment to authentic product quality and

environmental activism, contributing over $43M in cash and in-kind donations to date. Incorporating environmental responsibility into product development, the company has, since 1996, used only organically grown cotton in its clothing line. Committed to making its products landfill-free, the company's entire product line is recyclable thorough it's Common Threads

Initiative. The company also advocates corporate transparency through its interactive website, The Footprint Chronicles, which outlines the environmental and social footprint of individual products. Patagonia was featured as The Coolest Company on the Planet on Fortune Magazine's April 2007 cover. Contact: Jess Clayton, (805-667-4755),

About Mountain Masochist

Started in 1983 the Mountain Masochist Trail Run has earned its reputation for being one of the “best trail races in the east.” The course itself is a challenging combination of roads, jeep trails, and single track that can cause even the most experienced runner to breathe a sigh of relief at the finish line in Montebello, VA. Ample aid stations and tried and true organization makes the race a perfect first 50 miler. The MMTR is event #5 in the Beast Series.