Paddling Life, BoaterTalk Join Forces

BoaterTalk and Paddling Life, two of the country’s leading online resources for paddlers, have joined forces to help grow the sport, better serve the industry and give advertisers a combined, cost-effective marketing platform

Contact: Eugene Buchanan, Paddling Life
(970) 870-0880
Mark Boumansour, BoaterTalk
(720) 304-3151

Paddling Life, BoaterTalk Join Forces

Steamboat Springs, Colo. (July 15, 2007): In an age when online advertising is growing up to 30 percent per year, two of the country's leading online resources for paddlers have joined forces to help grow the sport, better serve the industry and give advertisers a combined, cost-effective platform to present their brand message to the largest audience possible..

Denver, Colo.'s Boatertalk, the nation's leading forum and chat room for paddlers, has joined forces with Paddling Life, one of the industry's leading online content providers, to bring their collective viewership the best of both worlds. “The alliance combines the power of paddlesport's best forum and online editorial for one commanding presence,” says BoaterTalk Director of Development Mark Boumansour. “Viewers go to Paddling Life to read about paddlesports, and they go to BoaterTalk to talk about it. This will let our collective advertisers have the largest captive audience at their fingertips every day with the most powerful and affordable buy in the industry.”

Under terms of the agreement, each site will cross-pollinate the other throughout its pages, creating an interchangeable link between the two entities. More importantly, under advertisers will see their messages rotate seamlessly through both sites, providing the most cost-effective marketing tool in the industry.

Established in 1996 by software engineer Eric Princen, BoaterTalk has evolved into a huge worldwide subscription-based community generating 43,000 unique visitors and more than 14 million page views each month. Reaching more paddlers around the globe every day than any other resource in the industry, it gives users a resource to search live information, discuss ideas, research products, build profiles, plan trips, find partners, swap gear, respond to surveys and more. Paddling Life, founded by a team of industry veterans, keeps its fingers firmly on the sport's pulse, providing viewers with updates, reviews, profiles, news and video links, photo galleries, contests and more.

With a combined 59,000 register users and over 450,000 daily page views, together they create a dynamic team that share the same core values: to support and grow paddlesports, and keep the sport's stoke alive.

“It's a great synergy,” says Paddling Life founder Eugene Buchanan. “BoaterTalk is a great forum without an emphasis on content, and we have great content, but without a forum. By leveraging our two strengths, the package will give users a one-stop Web resource for everything they need while providing our partners with an extremely affordable marketing tool. It should be a win-win for both of our organizations, as well as the entire paddling community.”


Paddling Life Forms Partnership with

Paddling Life Forms Partnership with AllAboutRivers.comSteamboat Springs, Colo. (July 17, 2009): Steamboat Springs, Colo.'s Paddling Life, the industry's only true green E-zine, has announced a strategic content and marketing partnership with online stalwart All About, more

Paddlesports publishing veteran Eugene Buchanan launches new magazine, Paddling Life

Steamboat Springs, Colorado - Capitalizing on more than 14 years of publishing experience, Recreation Publishing Inc. (RPI) today announced the launch of Paddling Life, a lush, new, cutting-edge magazine for kayakers, rafters, and canoeists aimed at growing the paddlesports more

Paddling Life Partners with Vertical Media's AllTrips

(Steamboat Springs, CO) – June 3, 2009: Steamboat Springs, Colo.'s Paddling Life has partnered with web-service provider and Vertical Media to ensure its visitors are equipped with critical information when paddling in one of the Rocky Mountain destinations served more

Troutman Nabs Top Honors at Paddling Life Pro Invitational

Steamboat Springs, Colo. (June 1, 2010): With Mother Nature finally relinquishing her winter wares, world freestyle kayak champion Nick Troutman retained his title at the fifth annual Paddling Life Invitational on Mon., May 31, by placing fourth in the creek race and first in more

Dane Jackson, Nick Troutman Tie for Top Honors at Paddling Life Open

Steamboat Springs, Colo. (May 30, 2012): The water might not have been the highest competitors have seen but the excitement still was at this year's seventh annual Paddling Life Pro Open on Monday, May 28, in Steamboat Springs, Colo. And the sub-par levels still didn't stop some more

Paddling Life Pro Invitational Set for Monday, May 28!

Contact: Eugene Buchanan, (970) 870-0880Steamboat Springs, Colo. (May 15, 2007): Head to Steamboat Springs, Colo., Memorial Day (Monday, May 28) for the second annual Paddling Life Pro Invitational to watch the best men and women kayakers in the world compete in a two-event more

Third Annual Paddling Life Pro Invitational May 26

Paddling Life Pro InvitationalMay 26, 2008, Steamboat Springs, ColoradoPresented by the Steamboat Springs Chamber Resort Association and Resort Ventures WestBrought to you by Yakima, Kokatat, NRS, BoaterTalk, New Belgium Brewing, Smartwool, the rabbit Ears Motel, and Steamboat TV more

Werner Paddles Changes Canadian Rep Force

Werner Paddles has announced additions to their rep force and changes to their rep structure. Effective July 1, Western Canada will be serviced by Nikki Rekman and Eastern Canada will be serviced by Mark Scriver. “Nikki and Mark are both experienced Canadian paddlers and sales more Recognized as Top Paddling Site By Outside Magazine

Paddling Life Recognized Steamboat Springs, Colo. (Feb. 2, 2009): When you run a first descent or complete a novel circumnavigation, you often tell your peers afterward. Highlighting its two years in the trenches bringing the paddling world up-to-date news coverage, gear reviews more