Paddlesports Industry Association to Host Meetings at Canoecopia

In efforts to focus on marketing, standards, events, and long-term planning, the Paddlesports Industry Association has scheduled industry meetings on Friday, March 9, 2007, held in conjunction with Canoecopia, in Madison, Wisconsin.
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(Springfield, VA) – The Paddlesports Industry Association today announced the schedule for industry meetings on Friday, March 9, 2007, held in conjunction with Canoecopia, in Madison, Wisconsin, one of the largest paddlesports consumer events in the nation.

These industry meetings, held annually at Canoecopia, provide the association a chance to brief members and other interested industry professionals on various programs and activities. The meetings also foster networking among industry professionals.

"This will be the fourth year that we've held industry meetings at Canoecopia," said Matt Menashes, Executive Director of the Paddlesports Industry Association. "Canoecopia really is a great setting to hold these types of meetings for the industry. Most of the industry leadership attends Canoecopia and the setting is a little more relaxed than at summer and fall shows. We'll be able to get some great work done. And we really appreciate the support we get from Darren Bush and Jeff Weidman at Rutabaga for hosting these meetings."

All meetings will be held in the Boardroom at the Alliant Energy Center, site of Canoecopia. The meeting schedule is:

10:00 a.m. to 11:00 a.m.
Cooperative Marketing Program
Update on Program Plans and Funding
Moderated by Matt Menashes, Executive Director

11:00 a.m. to 12:00 p.m.
Manufacturing Standards
Update on Consensus Ballot and Next Steps
Moderated by Joe Pulliam, Senior Consultant

1:00 p.m. to 2:00 p.m.
Events and Tradeshows
Making Improvements for Manufacturers, Retailers, and Outfitters
Moderated by Kelley Woolsey, SVP, Confluence Watersports and Director, Paddlesports Industry Association

2:00 p.m. to 2:30 p.m.
Paddlesports Industry Association Strategic Plan 2008-2012
Briefing on the Association's Five-Year Planning Process Moderated by Matt Menashes, Executive Director

2:30 p.m. to 3:00 p.m.
Whitewater Courses and Parks 2007
Overview of the Conference and Open Discussion on Whitewater Courses Including the New Adventure Sports Center. Moderated by Risa Shimoda, The Shimoda Group

The Paddlesports Industry Association is a 501(c)(6) trade association dedicated to the growth of paddlesports. The association represents the interests of manufacturers, retailers, outfitters, instruction centers, sales representatives, and outside suppliers of the paddlesports industry throughout North America. For more information visit http://www.paddlesportsindustry.org.

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