Paddler Magazine Announces Redesign

Paddlesport Publishing Inc., publisher of Paddler, Paddle Dealer and Kayak magazines, announces a total magazine redesign beginning with Paddler's March/April 2007 issue.
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Paddlesport Publishing Inc., publisher of Paddler, Paddle Dealer and Kayak magazines, announces a total magazine redesign beginning with Paddler's March/April 2007 issue.

Based on customer feedback, Paddler's award-winning team of editors and designers have redesigned the magazine to add visual appeal, improve readability and ease of use, and optimize readers' magazine experience.

The redesign follows the magazine's move from Colorado to Kirkland, Washington in December 2006 along with a change in management. The March/April issue is the first produced entirely by Paddler's new creative team.

Paddler publisher Glen Bernard states, "We are listening to our readers and advertisers and are taking measures to improve their magazine. We have a very talented team of passionate paddlers and publishing pros who have taken the first step with the March/April issue.

March/April is the first of a series of fresh, new-look Paddler magazines. We have also updated a number of the sections inside and added some brand new columns of high reader interest based feedback from our 2007 reader survey."

Beyond the obvious upgrades and new look, Bernard adds, "We are delivering well written stories that will appeal to a broad range of paddlers and outdoor enthusiasts. We also want to get people stoked about getting out there and spending more time on the water with friends, family or solo, regardless of whether they use a paddle or an oar, or paddle with one blade or two. Ultimately, we want to deliver the most highly regarded paddlesports media that creates high reader satisfaction levels and provides advertisers with the most conducive advertising environment for their branding and sales messaging."

Paddler Magazine is the Official Magazine of the American Canoe Association. Published bi-monthly (6 issues per year), more than 50,000 copies are distributed to ACA members, subscribers, newsstands and paddling events throughout the country.

To get your free sample issue, contact Glen Bernard by calling (425) 814-4140 ext. 11, emailing info@paddlermagazine.com, or writing: Glen Bernard, Paddlesport Publishing Inc., 12040 98th Ave. NE, Suite 205, Kirkland, WA 98034.

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