[Frederick, MD] Created to help Outdoor Industry marketers best position their brands for future growth, marketing services firm Healthy Living and graphic design firm Studio 22 have joined forces to form Outdoors Connect. Trading upon a combined thirteen years of client experience, Outdoors Connect will create and sustain meaningful direct relationships with passionate outdoor enthusiasts for clients, and without additional manpower requirements.
Says Ed Hinde, Partner with Outdoors Connect, “we’ve spoken to many experienced Outdoor sales and marketing executives, and they all tell us that their brands and marketing activities are significantly challenged, due largely to further consolidation of outdoor retailers, the diminished reach and importance of specialty retail, and overall category commoditization. As a result, outdoor brands are finding it very difficult to reach and build relationships with end users of their products – the very people who define the future success of their businesses.”
Leveraging integrated capabilities that include consumer insight, strategic planning, interactive design, creative development, content creation, direct response, and social media, Outdoors Connect clients will benefit from client experience from inside and outside the Outdoor Industry, including Timberland, Nike, Abbott Laboratories, PepsiCo brands, and Celestial Seasonings.
According to Eryn Willard, Principal of Studio 22 and Partner of Outdoors Connect, “our objective is to access and engage the end user of our client’s products. Given the way the industry is accustomed, manufacturers are typically blocked for one reason or another in creating and maintaining relationships with this so-important audience, and that spells real trouble for brands over time.”
Outdoors Connect is based in the Outdoor destination paradise of Mid-Maryland, an area that offers year-round access to trail, paddling, climbing, cycling and snow sports activity. Outdoors Connect is a member of the Outdoor Industry Association.
For more information on Outdoors Connect, please visit http://www.OutdoorBrandsConnect.com.
About Healthy Living Marketing (HLM)
Operating since 2002, HLM is a specialty brand marketing services firm that facilitates meaningful, profitable relationships with the Conscious Public to generate brand familiarity, consideration and preference. For more information on the firm, visit http://www.HealthyLivingMarketing.com.
About Studio 22
Founded in 2005, Studio 22 helps organizations effectively market their vision through tireless marketplace awareness with an eco-friendly approach. The company sources sustainable materials with every project while maintaining a level of quality recognized through national and international awards, including those from the American Graphic Design Awards, the American Advertising Federation and Crescent Hill Books to name a few. For more information, visit http://www.studio20two.com.
Principal Eryn Willard is an active member of the Outdoor Industries Women’s Coalition and is currently serving her first 2-year term on the Board of Directors.
Ed Hinde, Partner – Outdoors Connect
Office Tele – (301) 378-0384
Mobile – (305) 772-0901