New Venture Focuses on Brand Development in the Outdoor Market - SNEWS

New Venture Focuses on Brand Development in the Outdoor Market

Design firm and photographer join forces to serve small brands

Outdoor Brand Builders, an innovative, comprehensive marketing solution delivering custom photography and design to small companies in the outdoor industry, announces its launch today. Created out of a need for small companies to achieve high impact and differentiation with every marketing investment, Outdoor Brand Builders provides project-based marketing solutions by combining a long history of award-winning design and a proven track record of successful lifestyle photography.

Outdoor Brand Builders is the new venture between eco-friendly, graphic design firm, Studio 22, and professional advertising photographer, Christina Kiffney. In working with companies of all sizes and budgets, Studio 22 and Christina Kiffney have witnessed the challenges companies face in developing consistent professional branding. “The goal is to focus on the specifics of what each company needs to communicate its brand with the most impact,” says Studio 22’s founder, Eryn Willard. Christina Kiffney adds, “It doesn't make sense to wait for an entirely new marketing cycle when companies often need just a few new images or a single marketing piece now. Companies can address current marketing objectives while building a complete brand identity over time.”

This project-based marketing approach fulfills the need that many large agencies overlook. Outdoor Brand Builders is able to provide seamless marketing solutions based on the individual client’s specific branding objective, thereby putting professional marketing within reach. For detailed information about Outdoor Brand Builders, please visit or email us at

About Studio 22

Founded in 2005 and headquartered in Thurmont, Maryland, Studio 22 helps organizations effectively market their vision through tireless marketplace awareness with an eco-friendly approach. The company uses and creates sustainably-sourced materials with every project while maintaining a level of quality recognized through national and international awards, including those from the American Graphic Design Awards, the American Advertising Federation and Crescent Hill Books, to name a few. For more information, please visit

About Christina Kiffney Photography

Christina Kiffney is a well-published advertising photographer based in Boulder, Colorado. While specializing in creative location photography, she has worked on countless advertising campaigns and marketing plans and her work has been seen in publications for Wells Fargo, Backpacker magazine, the University of Colorado and Her Sports magazine, as well as numerous others. She uses extensive pre-production work and unfailing attention to detail to transform an image into a bold and compelling message. For more information or to view her work, please visit