Outdoor Retailer All Mountain Demo Moves to Solitude

Outdoor Retailer today announced its All Mountain Demo will be held at Solitude Mountain Resort in January 2011.
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FOR IMMEDIATE RELEASE

Outdoor Retailer All Mountain Demo Moves to Solitude

All Mountain Demo features increased access to the Wasatch Mountains' backcountry

SAN JUAN CAPISTRANO, Calif. - Nov. 2, 2010 -Outdoor Retailer, the nation's largest trade show catering to the outdoor industry, has announced its annual All Mountain Demo (AMD) will be held January 19, 2011 at Solitude Mountain Resort in conjunction with the Outdoor Retailer Winter Market show in Salt Lake City January 20-23.

Taking advantage of increased access to the Wasatch Mountains' backcountry, the All Mountain Demo will give show attendees and exhibitors a unique look into numerous outdoor products and the ability to test them in the environment for which they were built. Retailers will have the opportunity to test ski, snowboard, and snowshoe hard goods, winter clothing, avalanche survival equipment and other backcountry accessories before making purchasing decisions for the 2011/12 winter selling season.

"The All Mountain Demo will serve it up like never before by giving specialty buyers a jump on next year's gear innovations," said Kenji Haroutunian, Outdoor Retailer show director. "At only 30 minutes from downtown Salt Lake, what better place than Solitude to demo anything from beacons to split-boards, and take it into the quick-access backcountry for a spin?"

Some of the activities planned for the All Mountain Demo include the following:

  • AMD Nordic Challenge features four different-distance stations along a challenging course with prizes waiting back at the demo for participants
  • Industry Fun Runs - Top shops and brands will challenge each other in heat races using their weapon of choice (skis, snowboard or other gliding apparatus). Fastest retailer and the fastest brand rep will be awarded SLC hotels for the 2011 show, and team with fastest combined times earns bragging rights.
  • Snowshoe Run/Race - Similar to the Summer Market "It's a Shore Thing" run, a scenic informal 'trail run' but this time with...snowshoes
  • Avalanche beacon search area with experts on hand to help sharpen beacon and avalanche tool skills
  • Guided ski, snowboard and snowshoe backcountry tours

Other features of the All Mountain Demo include free, limited access lift tickets for all retailers and media at Solitude Mountain Resort, discounted lodging at The Inn at Solitude, deals on food and beverage at the Moonbeam Lodge and substantially discounted lift tickets to the resort for other show attendees.

To make lodging reservations at the discounted rate of $195 per night (regularly $295) for a Village View or Slope View room at The Inn at Solitude, call 801.517.7717. To receive the special rate, mention Outdoor Retailer or All Mountain Demo.

For more information about Outdoor Retailer Winter Market and the All Mountain Demo, go to www.outdoorretailer.com.

About Outdoor Retailer

Outdoor Retailer (OR), produced by Nielsen Expositions of San Juan Capistrano, Calif., is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows.

Preview the future of the outdoor industry at Outdoor Retailer Winter Market, which will bring the best of winter product offerings to Solitude and Salt Lake City, Utah at the All Mountain Demo on January 19, 2011 and the trade show from January 20-23, 2011.

# # #

MEDIA CONTACTS:

Chip Smith, SOAR Communications, p 801.656.0472 x1, c 801.597.7515, csmith@soarcomm.com

Maura Lansford, SOAR Communications, p 801.656.0472 x2, c 817.929.8123, mlansford@soarcomm.com

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