Seattle, WASH (Dec. 10, 2012) – Sometimes, a personal connection to an unfortunate set of circumstances is the most expeditious way to action. Such was the case at Outdoor Research, the venerable outdoor brand, this past month when CS Director Cherie Appleby-Lannan spearheaded three separate efforts to support storm relief efforts. Her efforts ultimately rallied the company to commit more than $64,000 in support for victims of the recent natural disaster that rocked the east coast.
When Hurricane Sandy hit landfall on October 29, Appleby-Lannan happened to be on the East Coast visiting family. Perhaps it was this unfortunate coincidence, or the fact that she grew up there, that spurred her into action when she returned home to Seattle the next week. When she got back to work, she took action and began researching ways that Outdoor Research could lend support to those areas most stricken.
After many calls to different agencies assisting with relief efforts, Appleby-Lannan reached the fire chief at the Point Breeze Fire Department, located in one of the areas particularly hard hit by the storm. The area had more than 90 homes destroyed by fire. Working through the fire department, which has become a hub in the area’s relief efforts, Outdoor Research shipped more than $45,000 worth of warm, new outdoor clothing that is being distributed to victims in the area.
Then, working with contacts at the Outdoor Industry Association, Appleby-Lannan also helped Outdoor Research donate just over $15,000 in product to AmeriCares, a nonprofit disaster relief and humanitarian aid organization working on the Sandy relief effort. Those products are being distributed to victims in the Staten Island area, another hard-hit area.
Appleby-Lannan also came up with an idea to help Outdoor Research facilitate a cash donation to the American Red Cross’ Hurricane Sandy Relief Program. As part of its professional purchase program, Outdoor Research requires direct customers to make a $2 donation to one of several outdoor advocacy organizations for each order placed. For a period of time in recent weeks, Outdoor Research directed those donations to the Red Cross, raising $4,648 in the process. The company mailed a check this week.
“People across the country, including many of us here at Outdoor Research, have friends, colleagues and business associates in areas hit hard by Hurricane Sandy,” said Alex Kutches, President of Outdoor Research. “We’re proud to have an employee like Cherie step up and get the ball rolling, and proud that we could play a small part in helping with relief efforts as this part of the country starts the hard work of getting back on its feet.”
About Outdoor Research
Outdoor Research® is Designed by Adventure®. We provide Innovation and Inspiration for the Relentless Adventurer. Based in Seattle – with in-house manufacturing and prototyping capabilities at our company headquarters – Outdoor Research was founded in 1981 after a failed piece of gear on an Alaskan climbing expedition inspired ideas for a better design. Ever since that first product, the X-Gaiter, put Outdoor Research on the map, we have been dedicated to building better outdoor apparel, gloves, hats and an array of other outdoor accessories informed by real-world testing. We develop innovative, functional, bomb-proof products that are beautiful in their simplicity. Design abides by the maxim ‘make it better, not just new or different,’ and our gear is backed by our Infinite Guarantee®. We listen, value and empower each other and our fellow adventurers – we invite input from our customers, athlete ambassadors and the International Federation of Mountain Guides Associations Test Team. We’re independent, letting us strive to provide the best value to our customers, not shareholders. We are committed to our core sports: alpinism, rock and ice climbing, hiking, backpacking, paddling, trail running, and backcountry and sidecountry skiing. We’re growing, as a company and as individuals. And we’re having fun along the way.