Outdoor Product Sales Maintain Moderate Growth in July - SNEWS

Outdoor Product Sales Maintain Moderate Growth in July

During the hottest July on record, sales growth for outdoor products maintained momentum according to point-of-sale data compiled by SportScanInfo for OIA VantagePoint.
Author:
Updated:
Original:

FOR IMMEDIATE RELEASE


For more information contact:

Avery Stonich

Outdoor Industry Association

303.327.3511

astonich@outdoorindustry.org

James Hartford

The SportsOneSource Group

303-997-7302

james@sportsonesource.com


Outdoor Product Sales Maintain Moderate Growth in July

Strong Paddlesports Sales Drive Hardgoods Gains

Boulder, Colo., August 15, 2012 – During the hottest July on record, sales growth for outdoor products maintained momentum according to point-of-sale data compiled by SportScanInfo for OIA VantagePoint. Retail sales of outdoor products grew 4.2 percent to $812.7 million in the fiscal month of July 2012.

The July trend built upon a 3.2 percent gain in June thanks to strong holiday sales early in the month, though sales tapered off the third and fourth weeks of the four-week period.

Specialty sales grew 7.8 percent, led by a nearly 20 percent increase in the Specialty Internet channel. Online sales represented 13.5 percent of total specialty sales for the month ended July 28, 2012.

Outdoor Hardgoods sales increased 5.4 percent to $444.7 on impressive gains in Bicycling and Paddlesports sales. Paddlesports growth was particularly robust (+22.4 percent) on double-digit increases in most Kayak categories and triple-digits gains in Stand Up Paddling.

Outdoor Footwear sales trend ticked up 4.1 percent to $220.7 million in July, an improvement over anemic growth in June. Footwear got a lift from the resurgent Trailing Running and Sandals categories and on continued strength in Technical Hiking and Casual Outdoor Footwear. This increased growth was offset by steeper declines in Barefoot Footwear and Light Hiking.



Outdoor Apparel inched up just 1.3 percent to $147.3 million in fiscal July, the weakest growth trend for the year-to-date period. Sales were down across most key categories, though Outerwear, Active Bottoms and Apparel Accessories each posted double-digit gains for the four-week month.

OIA VantagePoint is the first and only full market point-of-sale data platform built specifically for the outdoor industry. Category reports are available at no charge to Outdoor Industry Association members and provide comprehensive visibility into the outdoor marketplace by tracking weekly point-of-sale data from more than 10,000 retail doors and websites that carry outdoor products, including nearly 450 outdoor specialty locations. It is the broadest view of both brick and mortar and Internet sales of outdoor products available in the market. In-depth sales information is available online within four days of the prior-week close — a competitive advantage for businesses who can shift critical resources and react quickly to ever-changing consumer preferences.

Outdoor Industry Association

Based in Boulder, Colo., Outdoor Industry Association is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA supports the growth and success of more than 4,000 manufacturers, distributors, suppliers, sales representatives and retailers of outdoor recreation apparel, footwear, equipment and services. For more information go to outdoorindustry.org or call 303.444.3353.

The SportsOneSource Group

The SportsOneSource Group is a full service market research company delivering solutions through consumer insight research, retail insight research and retail point-of-sale trending and analysis. The company provides the most reliable, timely and comprehensive sports and outdoor industry information available in the market today. SportScanInfo is a SportsOneSource technology platform developed to compile, aggregate and disseminate aggregated retail point-of-sale information. SportsOneSource also publishes the Sports Executive Weekly and The B.O.S.S. Report executive newsletters, along with the SGB and SGB Performance print publications and their related online, email and digital products. For more information about The SportsOneSource Group call 303.987.3450 or go to SportsOneSource.com.

Related

Outdoor Product Sales Growth Moderates in June

FOR IMMEDIATE RELEASE
 For more information contact:
 Avery Stonich Outdoor Industry Association 303.327.3511astonich@outdoorindustry.org
 Paul Gagner The SportsOneSource Group 303-997-7302pgagner@sportsonesource.com
 Outdoor Product Sales Growth Moderates in June ...read more

Late August Back-To-School Shoppers Lift Outdoor Sales

FOR IMMEDIATE RELEASE
 For more information contact:
 Avery Stonich Outdoor Industry Association 303.327.3511astonich@outdoorindustry.org James Hartford The SportsOneSource Group 303.997.7302james@sportsonesource.com Late August Back-To-School Shoppers Lift Outdoor ...read more

September Outdoor Product Sales Stymied by Tough Comps

FOR IMMEDIATE RELEASE For more information contact: Avery Stonich Outdoor Industry Association 303.327.3511 astonich@outdoorindustry.org
 James Hartford The SportsOneSource Group 303-997-7302 james@sportsonesource.com
 September Outdoor Product Sales Stymied by Tough ...read more

Winter Inspires February Outdoor Sales Growth

FOR IMMEDIATE RELEASE For more information contact: Avery Stonich Outdoor Industry Association 303.327.3511 astonich@outdoorindustry.org Jen Soulé The SportsOneSource Group 303-997-7302 jsoule@sportsonesource.com Winter Inspires February Outdoor Sales Growth Boulder, Colo., ...read more

Outdoor Product Sales Improve in July

FOR IMMEDIATE RELEASE For more information contact:Avery StonichOutdoor Industry Association303.327.3511astonich@outdoorindustry.org Julie ArnettThe SportsOneSource Group303.997.7302jarnett@sportsonesource.com Outdoor Product Sales Improve in July Solid Growth in Apparel and ...read more

Outdoor Product Sales Rebound In May

FOR IMMEDIATE RELEASE Media contacts: Avery Stonich Outdoor Industry Association 303.327.3511astonich@outdoorindustry.org Paul Gagner The SportsOneSource Group 303.997.7302pgagner@sportsonesource.com
 Outdoor Product Sales Rebound In May Strong Late-month Results Bode Well ...read more

Outdoor Product Sales Turn Positive in March

For more information contact: Avery Stonich, Outdoor Industry Association, 303.327.3511, astonich@outdoorindustry.org Paul Gagner, The SportsOneSource Group, 303-997-7302, pgagner@sportsonesource.com Outdoor Product Sales Turn Positive in March Market Indicators May Signal ...read more

Outdoor Product Sales End Retail Fiscal Year on High Note

FOR IMMEDIATE RELEASE For more information contact:
 Avery Stonich Outdoor Industry Association astonich@outdoorindustry.org 303.327.3511 James Hartford The SportsOneSource Group jhartford@sportsonesource.com 303-997-7302 Outdoor Product Sales End Retail Fiscal Year on High ...read more

Outdoor Product Sales Fall Slightly in February

FOR IMMEDIATE RELEASE Media contacts:
 Avery Stonich Outdoor Industry Association 303.327.3511 astonich@outdoorindustry.org Paul Gagner The SportsOneSource Group 303-997-7302 pgagner@sportsonesource.com
 Outdoor Product Sales Fall Slightly in FebruaryHopeful Signs Appear ...read more