Osprey Packs Launches Online Packfinder™ - A Tool to Find the Perfect Pack

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Cortez, CO – March 2, 2016Osprey Packs, a leader in creating top-quality, high-performance, innovative packs to comfortably and efficiently carry gear, is pleased to announce the all-new, online Packfinder™. This digital tool allows customers to take a step-by-step journey through the decision making process of finding the perfect pack for the intended activity. Announcement of the Packfinder™ follows last month’s news of Osprey’s redesigned, mobile-friendly website.

“We wanted our new Packfinder™ tool to save time and simplify the often complicated search for the perfect pack, regardless of experience or familiarity with our products,” said Kurt Metternick, Osprey Packs Web Manager. 

With the easy-to-navigate Packfinder™, a customer answers several simple questions including among others: the primary activity the pack will be used for, trip length, desired features and price range. The Packfinder™ then determines the best Osprey product solution and creates a report card explaining the selection. From there, the viewer can continue to the recommended product page with newly enhanced 360-degree product views and video. If the customer is ready to purchase, Osprey’s new and improved dealer locator will find the product at a nearby dealer or online.

To test out Osprey’s new Packfinder™ and find the perfect pack, visit www.ospreypacks.com/us/en/packfinder/.

Osprey Packs

Independent since 1974 and still anchored by the design genius of company founder and owner, Mike Pfotenhauer, Osprey Packs is a leader in technical packs for outdoor, cycling, travel and urban adventures. Osprey’s dedication to create innovative, high performance gear reflects the brand’s love of adventure and devotion to the outdoors.

Osprey Packs can be found online at www.ospreypacks.com and in outdoor specialty retailers in over 60 countries worldwide. To learn more about Osprey and its products, visit www.ospreypacks.com. Follow all brand updates on Instagram (@ospreypacks), Facebook (@ospreypacks) and Twitter (@ospreypacks).

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