Oru Kayak Embraces Simplicity with the New Beach Kayak

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San Francisco, CA – January 21, 2016 -Oru Kayak, a leading innovator in the kayaking industry and the first to bring a foldable kayak to market utilizing the principals of origami, is pleased to announce the Beach Kayak, an easy-to-assemble version of its foldable kayak targeting the casual kayaker. The Beach is the clearest expression of the brand’s mission – to make the water more accessible. The Beach Kayak is available now for pre-order exclusively at REI with an official launch of March 1, 2016.

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“In the last few years, customers have requested a more stable, casual usage kayak,” said Anton Willis, Oru Kayak founder and chief designer. “In thinking about how to accomplish this, I went back to where it all started and my first origami paper models – they were so pure and simple in their design. The Beach is pure origami. Lots of the solid parts on our previous model have been stripped away, and we refined the details to be as clean and elegant as possible.”

The Beach is the perfect introduction to the Oru Kayak brand. At 28” wide, it’s stable enough for easy cruising. The extra-large cockpit makes it supremely comfortable and easy to enter while offering enough room for kids and dogs as well as paddlers. Best of all, it’s even quicker to assemble than the original Oru Bay kayak.

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Specs

- 12 feet long
- 28 inches wide
- 20”x 62” cockpit
- 26 lbs.
- Three-minute assembly

Uses

- Casual paddling
- Picnics
- Paddling with kids or dogs
- Fishing
- Car camping
- RVs

MSRP: $1175

About Oru Kayak

Oru Kayak's mission is to connect people to the outdoors - even those who live in cities. We combine high design with magical transformations to create products that live anywhere and go anywhere. Oru Kayak's first product, a 12' folding kayak, has won numerous industry and design awards. We're appropriately based in San Francisco, a city of tiny apartments surrounded by lovely water. Manufactured in the USA, Oru Kayak is sold in dozens of countries across five continents including Europe, Australia, Asia and the Americas. For more information visit www.orukayak.com. Follow all brand updates on Twitter (@orukayak) and Facebook (www.facebook.com/OruKayak).

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