Old Town® Canoe & Kayak Joins Live Outside and Play Tour

For Immediate Release
Author:
Publish date:

Old Town, ME - March 27, 2018 

LOAP

Old Town, the century-old leader in innovative watercraft products, has announced that it will join the 2018 Live Outside and Play Tour; a seven-month excursion to the country’s top outdoor hot spots led by the Blue Ridge Outdoors and Elevation Outdoors Road Team.

“Old Town is thrilled to be a sponsor of the Live Outside and Play tour,” says Brand Manager Ryan Lilly. “It embraces who we are and what we find most important—a life lived outside and on the water. We hope those who encounter the Road Team will become inspired to spend more time doing just that!”

The team—Roxy Harbitter and Ben Dawson—will be focusing on community outreach and getting those they encounter excited about adventuring outdoors. They will also be sharing the ups and downs of life on the road as they journey thousands of miles together in a van brimming with gear. The team has scheduled visits to more than 20 festivals nationwide, including major events like LOCKN’ Festival, Roanoke GO Fest, Gauley Fest, CKS Paddlefest, FIBArk and the GoPro Mountain Games. Attendees will have the opportunity to see boat demos first-hand, learn about the latest Old Town watercraft innovations and even enter to win a Castine Touring Kayak.

"Being on the water is a huge part of the outdoor lifestyle in both the southeast and Colorado. We're excited to partner with Old Town this year to take our water adventures to the next level," states Elizabeth O'Connell, Publisher Elevation Outdoors Magazine.

To follow along on the Live Outside and Play journey, check out their Facebook, Instagram, Twitter, and trip blog.

About Old Town

JOHNSON OUTDOORS is a leading global outdoor recreation company that inspires more people to experience the awe of the great outdoors with innovative, top-quality products. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft Recreation, Fishing, Diving and Camping.

JOHNSON OUTDOORS WATERCRAFT RECREATION includes Old Town canoes and kayaks, paddles, and personal floatation devices, Ocean Kayak, Necky kayaks, and Carlisle paddles. Old Town canoes and kayaks have created genuine watercraft with innovative designs for over 100 years.

Visit Old Town canoes and kayaks at www.oldtowncanoe.com

Visit Johnson Outdoors at www.johnsonoutdoors.com

About Blue Ridge Outdoors / Elevation Outdoors

Blue Ridge Outdoors and Elevation Outdoors Magazines are free, outdoor adventure lifestyle magazines that focus on the Mid Atlantic/Southeast and Colorado respectively. BRO and EO are the authentic local outdoor voices with the beta on where to go, what to do this weekend, what gear to buy and how to best enjoy your next outdoor adventure. The Live Outside and Play road team is comprised of two adventurous #vanlifers representing Elevation Outdoors Magazine and Blue Ridge Outdoors Magazine at more than twenty events and festivals across the country. Roxy Harbitter and Ben Dawson return for their second season in April 2018. The pair will travel from the Southeast to Colorado and back during a seven-month road trip during which they’ll be sharing photos, stories and travel tips along the way. Follow their journey at www.blueridgeoutdoors.com/road-team.



BYLINE:

Old Town Canoe and Kayak

Related

OldTown_Predator13

Old Town Canoes & Kayaks Launches New Predator Fishing Kayak

Old Town, Maine -- Old Town Canoes & Kayaks, one of the most storied brands in the paddlesports industry, today launched the new Predator kayak. Developed in combination with Old Town’s renowned designers and pro staff members throughout the country, the Predator is completely ...read more

Crazy Creek 4C HR Logo

Crazy Creek Sponsoring the Live Outside and Play Tour

RED LODGE, MONTANA (May 22, 2016) Crazy Creek is once again sponsoring the Live Outside And Play tour – a combined effort of Blue Ridge Outdoors Magazine and its partner publication, Elevation Outdoors. Travel Editor Jess Daddio, joined by teammate Adam Ritter, will be embarking ...read more

Old Town Donates Wooden Guide 16 to Northern Forest Canoe Trail

Old Town, Maine - Old Town Canoes & Kayaks, a brand steeped in the history and tradition of paddlesports, is pleased to once again partner with the Northern Forest Canoe Trail as the non-profit organization celebrates its' 10th anniversary. As part of this year's 6th annual ...read more

Johnson Outdoors Launches New Old Town, Ocean Kayak & Necky Websites

Ferndale, WA. Johnson Outdoors Paddlesports, a leader in the recreational boating community, is pleased to announce the launch of three new websites for their core boat brands: Necky® kayaks, Ocean Kayak® and Old Town® Canoes & Kayaks. Developed by one of America's leading ...read more

CC LOGO CLR

Crazy Creek Sponsoring Season 2: Live Outside and Play Tour

RED LODGE, MONTANA (April 20, 2015) Crazy Creek is pleased to announce that it is sponsoring Season 2 of the Blue Ridge Outdoors Magazine Live Outside And Play tour. Travel Editor Jess Daddio will be embarking on another year of working, playing, and living on the road, ...read more

NEXT_Angle_Orange copy

OLD TOWN CANOES & KAYAKS INTRODUCES THE ‘NEXT’ GREAT ADVANCEMENT IN PERSONAL WATERCRAFT

Old Town, Maine (August 5, 2014) Old Town Canoes & Kayaks, one of the most storied and trusted brands in the paddlesports industry, today launched a new generation of personal watercraft, the Old Town NEXT. Elegantly combining the comfort and solo-paddling performance of a kayak ...read more

OldTown_Predator13

Old Town Predator Kayak Takes Home ICAST 'Best of Show' Award

Old Town, Maine -- Old Town Canoes & Kayaks, a brand steeped in craftsmanship, innovation and tradition, is pleased to announce that its new Predator kayak took home ‘Best Boat’ accolades from the New Product Showcase at the recently concluded ICAST sport fishing tradeshow. ...read more

OldTown_PredatorXL_Cherry_angled

Old Town Predator XL Fishing Kayak Dominates at ICAST

Old Town, Maine -- Old Town Canoes & Kayaks, a brand steeped in craftsmanship, innovation and tradition, is pleased to announce that its new Predator XL fishing kayak took home not one, but two New Product Showcase awards at the recently concluded ICAST sport fishing tradeshow. ...read more

Old Town Dirigo™ Tandem Plus™ Named Paddler's Pick

Old Town, Maine (February 12, 2007) Old Town®, a leading paddlesports brand steeped in the tradition of making the on-water experience comfortable, enjoyable and accessible for all, is pleased to announce that their new Dirigo™ Tandem Plus™ kayak has been named one of ...read more