OIWC Announces Interbike Speaker, Sponsor

Rodale, Inc. to Sponsor Inaugural Bike Industry Keynote Presentation by Patrick Cunnane

Outdoor Industries Women's Coalition (OIWC) today announces that the 2012 Interbike keynote and awards presentation will be sponsored by Rodale, Inc. and will feature Patrick Cunnane, President and CEO of Advanced Sports International.

For the first time in Interbike history, the bike industry will gather for an OIWC Pioneering Woman and First Ascent Awards ceremony sponsored by Rodale, the parent company of Bicycling Magazine. "Rodale Inc. and Bicycling Magazine are proud to join the OIWC in saluting women who are leaders in the bike industry," said Bicycling Associate Publisher Molly O'Keefe.

This ceremony will be complemented by a much anticipated keynote presentation featuring Patrick Cunnane, the President and CEO of Advanced Sports International. Cunnane, Bicycle Retailer and Industry News' 2010 "Executive of the Year”, will share his experiences as he presents ‘Mind the Gap- What Does the Future of the Bike Industry Look Like?'

The event will take place September 20, from 4-6 pm at the Sands Convention Center and all Interbike attendees are welcome to enjoy happy hour and help honor women in the bike industry.

About OIWC
Outdoor Industries Women's Coalition (OIWC), a 501(c) 3 non-profit organization, is a membership community of professionals in the outdoor, bike and snowsports industries. OIWC envisions a future of respect, inclusion and gender equality at every level in the workplace through advocacy, education and resources for women in the Outdoor, Bike and SnowSports Industries. To learn more about the OIWC online member community or to become a new member or sponsor, please visit www.oiwc.org.