October Outdoor Product Sales Outperform the Broader Retail Market - SNEWS

October Outdoor Product Sales Outperform the Broader Retail Market

October Outdoor Product Sales Up 7.0 Percent
Author:
Updated:
Original:



For more information contact:

I Ling Thompson, Outdoor Industry Association, 303.327.3531

Paul Gagner, The SportsOneSource Group, 303.997.7302

October Outdoor Product Sales Outperform the Broader Retail Market

October Outdoor Product Sales Up 7.0 Percent

Boulder, CO — November 14, 2011 – Outdoor Industry Association released its October OIA VantagePointTM Monthly Trend Report, which reveals that outdoor product sales in October grew 7.0 percent to $735.3 million. Wintery blasts brought snow and cold to many parts of the country, boosting early season sales of outdoor apparel and hardgoods. Year‐to‐date outdoor product sales were up 6.3 percent to $7.7 billion for the nine‐month fiscal retail period running February through October.



“While retailers in the broader market may attribute some seasonal sales trends to inclement weather, outdoor product retailers rely on the first real sign of winter to get the seasonal business moving,” said LaRae Marsik, Vice President Business Intelligence at OIA. “For example, sales of Outdoor Apparel spiked during the last week of October as consumers bought winter outerwear then wore it out the door.”

Independent Outdoor Specialty posted a 10.0 percent increase in sales and Outdoor Chain Specialty posted 13.2 percent growth for the month. The Internet channel also was up 16.4 percent for the October period. The solid increase in sales was in sharp contrast to — and in part a result of — the double‐digit declines posted by the outdoor product market in the 2010 October period.

Outdoor Apparel sales increased 8.4 percent to $298.6 million for the month of October. Apparel started the month with solid mid‐single digit growth but really picked up at the end of the month as winter threatened much of the U.S. Several flash winter storms brought the “buy now, wear now” consumer into stores, which helped reverse the negative results in October 2010 when Outdoor Apparel sales were down 7.0 percent.

Sales of Outdoor Footwear improved 8.4 percent to $150.8 million. The October growth rate, hurt by declines in the Independent Outdoor Specialty, Department Store and Family Footwear channels, fell below the year‐to‐date growth trend for the first time since June 2011.

Outdoor Hardgoods sales posted solid growth in fiscal October, up 4.7 percent to $275.9 million. Early snow in several parts of the country, including in the Rockies, had an expected and desirable effect on Snow Sports product sales within the Hardgoods category. Sales of overall Snow Sports products were up 9.1 percent for the month, and were up more than 32 percent in the combined outdoor specialty channels, the destination of choice for the dedicated winter sports athlete that reacts to the first hint of a seasonal weather shift to pursue their passion for the outdoors. The other chain and volume channels generally see bigger gains when the winter trends are more widespread and tend to affect consumers’ everyday lifestyle.

“Looking ahead to the holidays, outdoor product sales will be influenced by where and when snow and cold weather arrives in earnest for the season,” said Marsik. “Bargain-hunters will find that most retailers finished the season last year with fairly clean inventories so there is little product for early promotions. With Christmas Eve falling on a Saturday this year, cost-conscious consumers may wait until the very last minute to land a discount on their chosen outdoor product gifts.”

OIA members can access the OIA VantagePoint™ monthly trend report for October 2011 by logging in to www.outdoorindustry.org/vantagepoint.


OIA VantagePoint™ is the first and only full market point-of-sale data view built specifically for Outdoor Industry Association members. OIA VantagePoint™ provides comprehensive visibility into the outdoor marketplace by tracking weekly point‐of‐sale data from over 10,000 retail doors and websites carrying outdoor products, including over 350 outdoor specialty locations.

###

About Outdoor Industry Association

Outdoor Industry Association® is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA supports the growth and success of more than 4,000 manufacturers, distributors, suppliers, sales representatives and retailers of outdoor recreation apparel, footwear, equipment and services. For more information about OIA go to outdoorindustry.org or call 303.444.3353.

About The SportsOneSource Group

The SportsOneSource Group is a full service market research company delivering solutions through consumer insight research, retail insight research and retail point‐of‐sale trending and analysis. The company provides the most reliable, timely and comprehensive sports and outdoor industry information available in the market today. SportScanInfo is a SportsOneSource technology platform developed to compile, aggregate and disseminate aggregated retail point‐of‐sale information. SportsOneSource also publishes the Sports Executive Weekly and The B.O.S.S. Report executive newsletters, along with the SGB, SGD TEAM Business and SGB Performance print publications and their related online, e‐mail and digital products. For more information about The SportsOneSource Group call 704.987.3450 or go to SportsOneSource.com.

Related

Despite Headwinds, Outdoor Product Sales Grew in August

For more information contact:I Ling Thompson, Outdoor Industry Association, 303.327.3531 Paul Gagner, The SportsOneSource Group, 303.997.7302 Despite Headwinds, Outdoor Product Sales Grew in August August Outdoor Product Sales Up 7.6 PercentDespite Bad Economic News and ...read more

Solid Gains For Outdoor Product Sales in October

FOR IMMEDIATE RELEASE
 For more information contact:
 Avery Stonich Outdoor Industry Association 303.327.3511 astonich@outdoorindustry.org
 James Hartford The SportsOneSource Group 303.997.7302 james@sportsonesource.com
 Solid Gains For Outdoor Product Sales in October ...read more

October Sales Down 5.5% for Outdoor Products.

Feeling the impact from the driest, warmest October in 18 years, outdoor product sales dipped 5.5 percent in October as most retailers sat on cold-weather footwear and apparel. According to retail point-of-sale data compiled by SportScanInfo for OIA VantagePointâ„¢, the Official ...read more

Outdoor Product Sales Barely Rise in January

For Immediate Release For more information contact: I Ling Thompson, Outdoor Industry Association, 303.327.3531, ithompson@outdoorindustry.org Paul Gagner, The SportsOneSource Group, 303-997-7302, pgagner@sportsonesource.com Outdoor Product Sales Barely Rise in January ...read more

Outdoor Specialty Store Sales Shine in September

For more information contact:I Ling Thompson, Outdoor Industry Association, 303.327.3531Paul Gagner, The SportsOneSource Group, 303.997.7302 Outdoor Specialty Store Sales Shine in SeptemberSeptember Outdoor Product Sales Up 7.1 Percent, Led by 15.9 Percent Gain in Specialty ...read more

Outdoor Product Sales Warming Slightly, Up 2.7 Percent in June

For more information contact:I Ling Thompson, Outdoor Industry Association, 303.327.3531Paul Gagner, The SportsOneSource Group, 303.997.7302 Outdoor Product Sales Warming Slightly, Up 2.7 Percent in JuneHigh Water, High Discounts Kept Outdoor Retailer Revenues Cool Until Late in ...read more

Outdoor Product Sales End Retail Fiscal Year on High Note

FOR IMMEDIATE RELEASE For more information contact:
 Avery Stonich Outdoor Industry Association astonich@outdoorindustry.org 303.327.3511 James Hartford The SportsOneSource Group jhartford@sportsonesource.com 303-997-7302 Outdoor Product Sales End Retail Fiscal Year on High ...read more

OIA VantagePoint: Outdoor Product Sales Grew 7.1% Across All Channels

For more information contact: I Ling Thompson, Outdoor Industry Association, 303.327.3531, ithompson@outdoorindustry.org Paul Gagner, The SportsOneSource Group, 303.997.7302, pgagner@sportsonesource.com Summer Outdoor Product Sales are Strong,Yet Retailers are Cautious About ...read more

Shopping_Bag.jpeg

Strong October sales lead outdoor retailers into holiday season

Neither Hurricane Sandy nor the looming fiscal cliff could knock off strong outdoor retail sales gains in October. Outdoor retail sales rose 7 percent in October, according to Leisure Trends Group, and were up by 4 percent, according to OIA VantagePoint — two separate data ...read more