Octane Fitness Fuels International Sales Team

Octane Fitness, LLC, a leading brand of premium elliptical trainers, recently promoted Mark Lowder to vice president of international sales and has hired Daniel Codling as director of commercial sales for the Asia Pacific region.
Author:
Updated:
Original:

BROOKLYN PARK, Minn. – June 29, 2012 – Octane Fitness, LLC (www.octanefitness.com), a leading brand of premium elliptical trainers for commercial and home use, recently promoted Mark Lowder to vice president of international sales and has hired Daniel Codling as director of commercial sales for the Asia Pacific region.

“As our international sales have continued their aggressive growth, we are expanding and adapting our team to best meet the needs of commercial customers worldwide,” said Dennis Lee, president and CEO of Octane Fitness.

Since joining Octane Fitness in 2007 as director of sales in Asia Pacific and Latin America, Lowder in his new role assumes additional responsibility for sales in Europe, the Middle East and Africa as well. Reporting to him now are Leo Schreuders, managing director of sales in Europe, the Middle East and Africa; Monica Hernandez, director of sales in Latin America; and Codling.

“Mark has offered tremendous leadership to our international team, and has been very successful in growing the Asia Pacific and Latin America markets at a consistent, impressive pace,” adds Lee.

Dan Codling
Based in Hong Kong, Codling comes to Octane after serving as the managing director of Seasons Fitness/Season Day Spa in Hong Kong, where he spent almost four years leading 100 staff members and handling annual revenue of approximately $40 million HKD. Previously, he was the group general manager of Fitness First Hong Kong, Ltd., a premier health club chain with hundreds of locations worldwide, where he developed the corporate sales division in Hong Kong and the framework for the company rollout to Asia.

“Dan brings a lot of energy and a unique perspective from his club management experience to our commercial sales efforts,” said Lowder. “We are confident that he will accelerate our growth and market share in the Asia Pacific region.”

Octane Fitness Background
Relentlessly fueled to reinvent low-impact cardiovascular exercise, Octane Fitness has perfected the elliptical machine, introduced a new category with the xRide recumbent elliptical, designed strength-infused cardio with the unique CROSS CiRCUIT and now leads exercise in an entirely new direction with the LateralX lateral elliptical trainer. Defined by standout innovations, and driven to deliver more effective, efficient and rewarding workouts, Octane is engineering elliptical domination.

# # #

Find Octane on Facebook. Images are available; contact Julie King at 847.638.1582 or jking@octanefitness.com. For more information, contact the company at 888-OCTANE4 (888-628-2634) or www.octanefitness.com. Octane Fitness, CROSS CiRCUIT, LateralX and xRide are registered trademarks of Octane Fitness.

Related

Octane Fitness Refuels Commercial Sales Team

BROOKLYN PARK, Minn. – Feb. 20, 2012 – Based on ongoing increased demand for its commercial elliptical cross trainers, Octane Fitness, LLC (www.octanefitness.com) has promoted Dan Kennedy to Director of Commercial Direct Sales and added Kurt Parker as Commercial National ...read more

Two New Octane Ellipticals Fuel Fitness Facilities

BROOKLYN PARK, Minn. – July 28, 2011 – Known for revolutionizing the elliptical cross trainer category, Octane Fitness, LLC (www.octanefitness.com) has introduced a new club xRide seated elliptical and a new commercial standing cross trainer. Both ideal for every exerciser, ...read more

Octane Fitness Fuels Commercial Market

BROOKLYN PARK, Minn. – July 21, 2009 – Octane Fitness, LLC, a leading brand of multiple award-winning, premium elliptical cross trainers, has continued extending its presence beyond homes and health clubs as it recently began fulfilling two large commercial orders for its ...read more

Octane Fitness Adds Dave Zachry to Sales Team

BROOKLYN PARK, Minn. – July 24, 2008 – Octane Fitness, LLC, a leading brand of multiple award-winning, premium elliptical cross trainers, has hired Dave Zachry as a sales manager for commercial national accounts in western half of the United States. “As Octane has ...read more

Octane Fitness Promotes Ryan Simat to Vice President of Sales

BROOKLYN PARK, Minn. – April 24, 2008 – Octane Fitness, LLC, a leading brand of multiple award-winning, premium elliptical cross trainers, has promoted Ryan Simat to vice president of sales. In this role, Simat oversees all commercial and consumer product sales in the United ...read more

Industry Veterans Join Octane Fitness Sales Team

BROOKLYN PARK, Minn. – March 15, 2006 – Three fitness industry veterans have further strengthened the rapidly growing commercial sales team at Octane Fitness, a leading manufacturer of multiple award-winning, premium elliptical cross trainers. Ken Germano, the former ...read more

Octane Fitness Wins Excellence in Design Award

BROOKLYN PARK, Minn. – April 3, 2012 – Octane Fitness, LLC (www.octanefitness.com), a leading brand of multiple award-winning, premium elliptical cross trainers, has earned the prestigious Excellence in Design (EID) Award for its xRide seated elliptical for home use.Teaming ...read more

Octane Fitness Moves Headquarters and Hires Staff

BROOKLYN PARK, Minn. – March 1, 2011 – In the midst of one of the worst recessions in United States history (2009-2010), Octane Fitness, LLC (www.octanefitness.com) introduced nine new standing and seated elliptical cross trainers, doubled its space and hired nine new team ...read more

Octane Offers Fitness Facilities Two New Elliptical Trainers

BROOKLYN PARK, Minn. – Oct. 16, 2008 – Octane Fitness, LLC, a leading brand of multiple award-winning, premium elliptical cross trainers, is giving health clubs additional choices of elliptical cross trainers with the introduction of the Pro370 and the Pro310 models. “As ...read more