NOLS Partners with Patgonia for the Dream Expedition Contest

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Lander, Wyoming - This summer, the National Outdoor Leadership School (NOLS) is partnering with premier outdoor gear and clothing company Patagonia® for the Dream Expedition Contest. Individuals 13 and older are invited to submit a video before October 31, 2010, answering the following question: What is your dream expedition, and how will you prepare for it?

Judges from NOLS will select a best overall winner, as well as winners in various subcategories, including most views, most creative, most inspirational, funniest, and most low-tech. The grand prize is the classic NOLS Wind River Wilderness course—30 days exploring the pristine lakes and rugged peaks of Wyoming's Wind River Range. The grand prize also includes all the gear required for the Wind River Wilderness course, plus domestic airfare to and from Lander, Wyoming.

“Both NOLS and Patagonia recognize the tremendous potential that video has to tell our brands' stories,” said Bruce Palmer, NOLS marketing director. “At NOLS we have invested heavily in creating both educational and aspirational video content for our website. While visiting with Rob BonDurant recently at Patagonia, we hit on the contest idea as a way to drive traffic to our site, obtain content, and give our alumni and potential students a way to have fun and possibly win a NOLS course. And as always, working with Rob and the team at Patagonia is great.”

“As a NOLS grad myself, I am always looking for opportunities to support my outdoor alma mater,” said Rob BonDurant, Patagonia vice president of marketing. “NOLS was a critical piece of my education and set me on the path that led me to work at Patagonia. When the NOLS crew decided to run with the contest idea, I was psyched to jump on board.”

All Dream Expedition Contest winners will receive NOLS and Patagonia® gear to play with in the backcountry. Entries are due before October 31, 2010. Watch the contest video on YouTube at and visit www.nols.edu/contest for more details.

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