New Industry Leaders Line Up for OIA Eco Working Group

Results of the executive committee officer election for the OIA Eco Working Group were announced Monday, January 19, 2009, by Outdoor Industry Association (OIA).

Results of the executive committee officer election for the OIA Eco Working Group were announced Monday, January 19, 2009, by Outdoor Industry Association (OIA). The executive committee oversees the governance of the OIA Eco Working Group and develops the strategies to establish an outdoor industry environmental index to measure and improve product and company sustainability.

OIA formed the Eco Working Group in 2007 to explore issues of environmental sustainability related to the outdoor industry and to develop an industry wide Eco Index for products and companies. Over 125 volunteers from over 80 outdoor businesses have collaborated to develop the group's vision, mission, governance structure, work teams, a web site, focused objectives, specific products, guidelines, services and events. Most recently, Zero Waste Alliance ( was hired to manage and facilitate the ongoing process of developing this Eco Index.

“The caliber of outdoor industry leadership engaged in the Eco Working Group and the quality of our elected executive committee officers demonstrates the momentum and relevance of our work,” said Kevin Myette, chairman of the Eco Working Group executive committee. “The work we are doing makes great business sense. We may be driven to action by environmental issues, but they are truly economic solutions.”

The newly elected officers of the OIA Eco Working Group executive committee are:

Letitia Ferrier Webster – The North Face
Andy Burgess – GoLite
Berne Broudy – Backpacker Magazine
Chris Enlow – Keen

They join the current executive committee:

Chairman: Kevin Myette – REI
Vice Chair: Jackton Downard – Egan and Associates, LLC
Vice Chair: John Cooley – Marmot
Ammi Borenstein – Outdoor Research
Kristi Rummel – Sierra Magazine
Advisor: Shannon Davis – U.S. Environmental Protection Agency
Treasurer: Ann Obenchain – Outdoor Industry Association
OIA Board Liaison: Kim Coupounas – GoLite
Conveners: Pamela Brody-Heine, Eric Brody and Neha Patel – Zero Waste Alliance

Membership in the OIA Eco Working Group is open to all interested retailers, suppliers, brands, media, sales agencies, individuals and firms. For more information about the Outdoor Industry Association Eco Working Group, visit or call 303.444.3353.

About Outdoor Industry Association
Outdoor Industry Association® (OIA) is a national trade association whose mission is to ensure the growth and success of the outdoor industry. OIA provides trade services for over 4000 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry. OIA programs include representation in government/legislative affairs, market and social research, business-to-business services and youth outreach initiatives. Educational events include the annual Rendezvous, Outdoor University, and the Capitol Summit. Outdoor Industry Association is based in Boulder, Colorado, and is the title sponsor of the Outdoor Retailer tradeshows. For more information go to or call 303.444.3353.