OIA Releases Finalists for the 2008 Outdoor Industry Awards

Outdoor Industry Association today announced the finalists for the 2008 Outdoor Industry Ambassador Award and Outdoor Industry Innovator Award. Winners will be announced at the Industry Breakfast on Wednesday, January 23, 2008.
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Outdoor Industry Association (OIA) today announced the finalists for the 2008 Outdoor Industry Ambassador Award and Outdoor Industry Innovator Award, as nominated by the outdoor industry and then selected by OIA’s Board of Directors. The award winners will be announced at the Industry Breakfast on Wednesday, January 23, 2008, which kicks off the Outdoor Retailer Winter Market in Salt Lake City, Utah.

For 2008, OIA reviewed and updated each award category to honor those who share our mission of ensuring the continued growth and success of the outdoor industry. New this year will be two categories per award – Small to Mid-size Format (Retailer or Rep Agency <$10M annual revenue or Manufacturer, Supplier, Media Group, or other Industry Business <$50M annual revenue) and Large Format (Retailer or Rep Agency >$10M annual revenue or Manufacturer, Supplier, Media Group, or other Industry Business >$50M annual revenue).

The Outdoor Industry Innovator Award recognizes a business achievement by an outdoor company who has made significant contributions toward the continued innovation and growth of the outdoor industry. Those contributions can be either through a dynamic business initiative or the creation and development of a new business tool or process. The finalists are Half Moon Outfitters, High Sierra Sport, Horny Toad, Timberland, and Untraditional Marketing.

The Outdoor Industry Ambassador Award recognizes a company that has made significant and ongoing achievements toward the growth of participation in outdoor activities. Those efforts could include spearheading conservation programs, the development and support of programs or efforts intended to serve as model practices for the industry, the introduction and advancement of responsible tourism practices, outstanding consumer outreach campaigns, or strides in encouraging youth to develop an active outdoor lifestyle. This award pays tribute to a company that has embraced a worthy cause and made a significant achievement. The finalists are Adventure Cycling Association, Bay Area Wilderness Training, Great Outdoor Provision Company, Mountain Gear, Sierra Club, and The Coleman Company.

Previous recipients of the OIA Ambassador Award include Atlas Snowshoes, Backpacker magazine, and River Sports Outfitters. Previous recipients of the OIA Innovator Award were Kirk Richardson of Keen Footwear and Gary Erickson, founder and owner of Clif Bar.

“The impressive achievements of these finalists have had a significant impact on advancing our industry, and we look forward to honoring them and announcing the winners on January 23rd,” said Frank Hugelmeyer, president of OIA.

The OIA Industry Award winners will be announced at the Outdoor Retailer Winter Market’s Industry Breakfast on Wednesday, January 23, in Salt Lake City, Utah. For information on attending the Industry Breakfast, presented by Smartwool and sponsored by W.L. Gore, please visit www.outdoorindustry.org, or call 303-444-3353.


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About Outdoor Industry Association

Outdoor Industry Association® (OIA) is a national trade association whose mission is to ensure the growth and success of the outdoor industry. OIA provides trade services for over 4000 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry. OIA programs include representation in government/legislative affairs, market and social research, business-to-business services and youth outreach initiatives. Educational events include the annual Rendezvous, Outdoor University, and the Capitol Summit. Outdoor Industry Association is based in Boulder, Colorado, and is the title sponsor of the Outdoor Retailer tradeshows. For more information go to www.outdoorindustry.org or call 303.444.3353.

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