Neptune Mountaineering launches the Neptune Lab, a first-of-its-kind product experience. - SNEWS

Neptune Mountaineering launches the Neptune Lab, a first-of-its-kind product experience.

Boulder's Neptune Mountaineering soon to launch the Neptune Lab
Publish date:

Boulder, CO (June 18, 2019):

As brick & mortar retailers are continually challenged to compete with massive online sites, big box chains, and even their own suppliers, savvy independent retailers know that finding new, creative ways to bring customers in the door is key to their survival. Neptune Mountaineering, Boulder’s iconic mountain shop, is doing just that with an exciting new program they’re calling the Neptune LAB, set to launch this August.

Consumers love discovering fresh new products from a new generation of brands. This desire to discover has fueled explosive growth for platforms such as Kickstarter and IndieGoGo, with over $4.3 billion pledged to more than 165,000 successful projects on Kickstarter alone. The Neptune LAB is an interactive experience featuring a small assortment of hand-picked products that have successfully launched through crowdfunding.

“The world of crowdfunding is rich with products well-suited to a specialty outdoor retailer”, says Neptune’s co-owner, Shelley Dunbar, “For over 45 years, Neptune has welcomed and supported up-and-coming brands that often had a hard time getting in the door with bigger retail chains. The Neptune LAB is a modern take on that strategy of offering our customers the latest, most exciting gear that they can’t find everywhere.”

The highly diverse mix of products will be featured for sale in-store only, for a limited time and in limited quantities. The experience will occupy a dedicated space within Neptune’s 17,000 square foot Boulder retail store, anchored by custom fixtures, signage, and an interactive digital component that will allow customers to explore information and videos from each featured brand. The program will cycle new products through roughly every 8 weeks, so the experience will always be fresh and seasonally relevant.

The Neptune LAB will feature an eclectic mix of products, ranging from traditional pieces like bags and packs to items that Neptune’s customers might not expect to find. Ryan Fezler, Neptune hardgoods buyer said, “We’ve intentionally built assortments that are going to offer our customers some products from categories they’d expect to find at Neptune, and some they wouldn’t. This is a great way to introduce young brands to our customers who wouldn’t find those brands anywhere else except online.”

To create this new in-store experience, Neptune partnered with Ignition Lab out of Portland, Oregon. “Neptune is a perfect example of why good brick and mortar retailers are making a comeback – they aren’t afraid to try new things. Neptune’s foremost goal is to delight and inspire their customers, so we were thrilled to bring this experience to life with them”, said Ignition Lab founder Josh Simpson. “Crowdfunding represents a growing share of the digital marketplace and it’s important for retailers to find ways to co-exist with digitally native brands. We think of this program as a retail incubator; it’s a fantastic way for the customer, the retailer, and the brand to try something new.”

Neptune is hosting a launch event to ‘kickstart’ the Neptune LAB. Participating brands and special guests will be in the store for a happy hour followed by a panel discussion and Q&A on the process of product design, innovation and bringing ideas to life through crowdfunding.

The new NEPTUNE LAB is launching at Neptune Mountaineering at 6:00 pm on August 7, 2019. For more information about the event and to reserve tickets visit

About Neptune Mountaineering: Founded over 46 years ago by Gary Neptune, this still-independent specialty outdoor retailer located in Boulder, CO has gained the reputation as one of the most iconic and legendary mountain shops in the world.

Media contact: Shelley Dunbar, co-owner at  



Sea to Summit brings Andy Palmer on board as General Manager

Boulder, CO; July 17, 2018 Sea to Summit, the leading innovator in backpacking, camping, paddling and adventure travel gear welcomes Andy Palmer to its North American executive team as its General Manager. In this role, which is a new one for the company, Palmer will primarily more

neptune lab products

"Try new things": Neptune will soon showcase crowd-funded products

Projects on Kickstarter, Indiegogo, and other crowdfunding sites will come to life next month in a new startup showcase in Boulder's Neptune Mountaineering. The NeptuneLAB is the latest experiential concept for the iconic gear shop. Owners Shelley and Andrew Dunbar collaborated more

Sea to Summit expands its team to support company growth

Boulder, CO; January 15, 2015 - Sea to Summit has expanded its in-house sales team in both the Boulder and Portland offices as the company continues to experience phenomenal growth. Josh Simpson, Sea to Summit’s National Sales Manager says; “The time was right to expand our more


FOR IMMEDIATE RELEASE – MAY 17, 2018 (HONOLULU) – XTERRA Global LLC, owners and producers of XTERRA, today announced OOFOS will return for its second season as a participating partner of the XTERRA America Tour with the launch of the “OOFOS Great Descents Series” that highlights more

James H

Sea to Summit welcomes James Howarth as the company continues expanding its team to support growth

Boulder, CO; March 17, 2015 Sea to Summit recently announced the addition of three new members to its in-house sales team, and now welcomes James Howarth to the company as they continue to experience phenomenal growth. James brings over 15 years of industry experience with him more

Sea to Summit's 25th Anniversary event to celebrate the first 'sea to summit' ascent of Mt Everest

Boulder, July 31st 2015; Tim Macartney-Snape, Australian mountaineering legend and co-founder of the outdoor gear brand Sea to Summit, will be traveling to Boulder to celebrate the 25th anniversary of his "sea to summit" expedition. Tim will be at Neptune Mountaineering on more

Sea to Summit wins multiple awards for Spring 2015 products

Boulder, CO; Feb 18 2015 Not one, but two of Sea to Summit’s spring 2015 products took away awards during Winter Outdoor Retailer. The Comfort Plus Sleeping Mats and X-Pots distinguished themselves under extensive and rigorous field-testing winning the prestigious 2015 Editors’ more


Sea to Summit welcomes Darrin Young as National Sales Manager

Boulder, CO; April 12 2017. Sea to Summit has added a key leader to their sales team to support the brand’s steady growth; the company is excited to welcome Darrin Young as its new National Sales Manager. Sea to Summit’s Sales Director, Josh Simpson, said; “We put a lot of time more


Salomon Introduces S/LAB ME:sh, First-of-its-Kind Customizable Footwear

ANNECY, FRANCE (May 1, 2017) — In 2008, Salomon athlete Kilian Jornet asked designers in the company’s Footwear R&D department if it was possible to build a trail running shoe around his specific feet. The man widely regarded as the best trail runner in the world dreamt of more