NEMO is on a quest to improve the experience of outdoor adventure, and their new website takes this pursuit one step further. The new site, at nemoequipment.com, is designed to inspire and enable great outdoor experiences and help adventurers select the best gear for the journey. The site, like all of NEMO’s products, reflects the brand’s emphasis on design and technology.
When users visit the website, they can browse by activity, seeing a full range of products that are designed specifically for the adventures they’re interested in, from ultralight to bikepacking to mountaineering and more. Detailed product pages with high-impact product photography, thorough descriptions, and comparisons offer more specifications than other gear websites, with the intention of helping shoppers decide easily which product is going to serve their experience best.
“Having the right gear can make or break an adventure, and sometimes the difference is in the thoughtful little design details and smart engineering decisions that can easily be overlooked when browsing online,” explains Cam Brensinger, NEMO Founder and CEO. “Our design team puts so much intention into these details, and we wanted this website to show our customers how NEMO gear can improve their experience.”
NEMO is a small, independently owned company in New Hampshire with a unique design philosophy and a rugged New England attitude. The new website captures that ethos with video, stories, and photos of their team and purpose-built space, and even an interactive Google Street View map of the inside of their design studio and testing lab.
Not surprisingly, the website redesign project was carried out in a uniquely NEMO way. “We’re a small, creative team and when it’s time to take on something as big as a website redesign, we all roll up our sleeves and dive in,” shares Kate Paine, VP of Marketing at NEMO. “Every single person here helped, whether writing articles, taking photos, drawing illustrations, or crushing through mounds of product specifications. It was like most NEMO projects: all hands on deck, with big aspirations and lots of enthusiasm.”
This personal touch is evident in the Logbook, featuring employee stories of recent trips; tips & tricks from the experts; updates on NEMO’s sustainability initiatives and ways we all can minimize environmental harm; and insights from the team on everything from product design to the in-house testing lab.
NEMO partnered with 352 Inc. for the project, working closely together over four months to bring the website to life. They also partnered with Locally, allowing customers to browse and research products on the website, then find and purchase them in a nearby specialty retail store if they choose. The new website also includes a Pro site, allowing industry pros to register to be part of the NEMO Pro Program.
Coming off of recording-breaking sales in 2017, NEMO has continued to gain market share in sleeping bags, backpacking tents and tent accessories, according to SSI’s latest data. The new website reflects NEMO’s ever-expanding product lines and its commitment to providing adventurers with the best information, access and inspiration when making a gear purchase.
NEMO is a New Hampshire-based outdoor gear design company known for continuously creating award-winning products that are built to last, comfortable and fun to use. In late 2017, the brand won the GOOD Design Award from the Chicago Athenaeum for its Stargaze Recliner and was named in January 2018 as REI’s overarching Vendor Partner of the Year. NEMO’s reputation for design innovation across its product lines — tents, sleeping bags, sleeping pads, hammocks, and furniture — is an outgrowth of their design philosophy to never bring anything to market that doesn’t offer a meaningfully better experience. Their team of designers and engineers are motivated by a passion for outdoor adventure and sustainability. For media inquiries, please contact Kate Ketschek, firstname.lastname@example.org.