NEMO Hires Digital Director to Address the Evolving ways Consumers Interact with Brands

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 Donald Stickney

Donald Stickney

NEMO Equipment, Inc., an award-winning outdoor gear manufacturer focused on shifting the paradigm of how people enjoy the backcountry, has brought Donald Stickney on as Digital Director. In an effort to enhance the consumer experience at nemoequipment.com, Stickney will be responsible for all aspects of NEMO’s digital presence, including managing and growing e-commerce sales, and increasing brand awareness with authentic and compelling content.

NEMO plans to focus its marketing efforts towards creating rich digital content that conveys the unique culture and passion that the brand has for outdoor adventure while simultaneously providing a platform where consumers can explore, learn about and purchase the best gear for their adventures. 

Before joining NEMO, Stickney was the Operations & Analytics Manager at Puma and prior to that he spent several years as the Global E-commerce Analyst at Timberland. His experience includes analytics, project management, affiliate management, email and promotional planning, usability, relaunching websites and replatforming. 

"I'm very excited to be part of the NEMO team and to be working alongside a group of exceptionally talented people with a deep love for the outdoors,” said Donald Stickney.

“We’ve made some big changes around marketing to reflect the evolving way that customers are interacting with brands and shopping online. Donald brings both an impressive background in digital and a real passion for product and the outdoors. 

More than ever, our focus is on deeper, more meaningful interactions with our audience, particularly in the digital space, and Donald will be instrumental in leading this effort,” said Cam Brensinger, CEO & Founder of NEMO. 

NEMO Equipment, Inc. is a New Hampshire-based outdoor gear manufacturer bringing high-level design and engineering to the outdoor industry. Founded in 2002 by Cam Brensinger, NEMO’s product line includes AirSupported® and traditional poled tents, sleeping bags, pads and accessories to enhance the outdoor experience. Based on pre-season sales and commitments, NEMO is forecasting 30% growth in 2014 over 2013. NEMO products can be found at specialty outdoor gear stores and online, across the US and internationally. For sales inquiries, please contact Brent Merriam, at brent@nemoequipment.com, 603-236-7683. For media inquiries, please contact Kate Ketschek, Revolution House Media, kate@revolutionhousemedia.com, 603-828-1050.

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