Movement FlySwatter floats like a fat butterfly, stings like a fat bee

Beautifully fat and fantastically agile, the Fly Swatter from Movement Skis blends the face of freestyle with the soul of big mountain skiing.

BOULDER, COLORADO (for immediate release) –Beautifully fat and fantastically agile, the Fly Swatter from Movement Skis blends the face of freestyle with the soul of big mountain skiing.

On the outside, the Fly Swatter (MSRP: $979, MAP $799) is built for big air, big tricks and big landings, with a curvaceous 150-125-145 mm sidecut and a healthy early-rise rocker on both tip and tail.

On the inside, the Fly Swatter delivers a level of performance previously reserved for top of the mountain skiers, blending a lively Poplar Light ECL pure wood core with proprietary Movement core technologies.

“The Fly Swatter is one of those rare skis that can appeal to two dramatically different audiences,” said Jonathan Degenhardt, brand manager for Movement Skis. “Both park-and-pipe and big-mountain skiers find themselves lured to this ski, and both end up being completely blown away.”

Available in 185 cm, the Fly Swatter is superbly balanced in the air and dependably stable on big landings.

When it stays close to the ground, the Fly Swatter's massive width and huge tip profile slices through deep snow and difficult conditions with ease. In tighter terrain, the ski's progressive flex pattern and distinctively short 17m turning radius makes for easy and accurate cuts.

The Fly Swatter's “Early Rise New Generation Camber” was designed specifically to deliver increased power in deeper snow, improved turning on traditional terrain, and enhanced all-mountain versatility. And the Fly Swatter's pure wood core – known as Poplar Light ECL -- is certified sustainable by FSC and PEFC organizations.

Like all Movement skis, the Fly Swatter features high molecular weight bases for speed and performance; extra-thick mounting plates and rubber reinforced edges for extreme durability; exclusive high energy laminates and fibers for customized performance; and unique shock absorption technologies for a smooth and perfect ride, every time.

ABOUT MOVEMENT SKIS: Headquartered in Boulder, Colo., Movement North America is the exclusive distributor for Movement Skis of Switzerland. Specializing in high energy, high enjoyment designs, Movement is known worldwide for innovative manufacturing techniques and sustainable pure wood core construction. Their dynamic and distinctive ski designs include Freeride, Women's Freeride, Adventure and Freestyle categories. For more information on Movement and their diverse collection of performance designs, please visit www.MovementSkis.com or contact info@skimovement.com.

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