Mountain Khakis® Spring/Summer 2011 Press Kit is LIVE!

Mountain Khakis®, the premier mountain-inspired, outdoor-lifestyle apparel brand “Built for the Mountain Life”, announces their Spring/Summer 2011 Press Kit is LIVE!
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Mountain Khakis®, the premier mountain-inspired, outdoor-lifestyle apparel brand “Built for the Mountain Life”, announces their Spring/Summer 2011 Press Kit is LIVE!

Download it! http://www.mountainkhakis.com/pdfs/pressreleases/MountainKhakis_PressKit_SS11.pdf
See it Live! OR Booth# 34181
Better yet, let's make an appointment! jen.taylor@mountainkhakis.com or erin.fagan@mountainkhakis.com

Howdy…
Summertime finally hit the high country. The rivers are swollen with snowmelt. The wildflowers gave us a quick show. The whistle pigs chirp as we roll down the singletrack. And the outdoor patio is ripe with laughter, sunburns, sunglasses, burgers and pints of our favorite brew from the Snake River Brewery.

New this show, MK will debut our new dealer ordering tool, “OrderPad”. Guaranteed to impress. We'll have MK Livin' posters – perfect for your bathroom wall. “Khaki” hacky sacks. Eco-friendly, stainless H2O bottles. Koozies (complete with Snake River beer depending on time of day). And more stickers than you can shake a stick-er at. har har

Buzz? The 2nd Annual C.Y.A. in MK pre-show event runs til July 28th - order britches at $20 a pop! All money raised goes to the Conservation Alliance. Need some fresh duds yourself? www.mountainkhakis.com/cyamk. OR-Day2, MK is pitching in with Keen to support the Conservation Alliance Industry party, featuring bands, brews and hallway block-party games. Wear your plaid and come support the Conservation Alliance. OR-Day3, we'll be having some good ole fun in the hall with our pals at Keen - khaki sack kickoff, cornhole, disc golf, hook ‘em, ladderball, sack races, balance boards… and beer.

Really though. Come by the booth to check out the NEW STUFF for Spring/Summer 2011:
o Granite Creek Collection in EARTH + PINE (pp 3-7)
o Rugged Canvas Collection in PINE (p 8)
o Classic Twill Collection in SAND + OLIVE (p 9)
o Lake Lodge Twill Collection in MINT JULEP + NANTUCKET RED (pp 10-12)
o New ORGANIC Accessory Program! Stylin t's+hats for men+women (pp 13-14)
o 28” waist in all core styles!

I'm tellin ya though. You gotta see these colorful MK's…

Lots has happened at MK over the past few months… you may have heard? We took on a strategic partner in Remington – it's true. We figure we have a lot to learn from a brand that's been around for nearly 200 years. They may even have a few things to learn from us. We're proud to partner with a brand of that caliber. Are we getting into guns and hunting? No, but we can sure point you in the right direction. Come by the booth and give us your best shot – we enjoy the gun puns.

Back to business. The following Press Kit has everything you need to know about MK at this time. Product & lifestyle imagery is available to download on http://www.mountainkhakis.com/media/intranet/login/ * un/media * pw/mk

Better yet, let's make an appointment! Email me at jen.taylor@mountainkhakis.com or erin.fagan@mountainkhakis.com to schedule some time. Or swing by MK Booth# 34181, next to Keen. Shake hands, maybe even a hug. The handsome men and stunning women of MK await your visit.

See you at OR…
Jen & the MK Crew
Jen Taylor, PR Manager
970.250.9682
jen.taylor@mountainkhakis.com
www.mountainkhakis.com
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