(Jackson Hole, WY â€“ January 11, 2011) Mountain KhakisÂ®, a leading mountain-inspired lifestyle apparel brand, is proud to announce the launch of their Men's and Women's Fall/Winter 2012 collection. Download MK's FW12 Press Kit here: http://www.mountainkhakis.com/pdfs/pressreleases/MountainKhakis_PressKit_FW12_US.pdf
For Fall/Winter â€˜12, Mountain Khakis introduces 22 new Men's, 15 new Women's, and 16 new Accessory styles including a 9-piece Canvas Bag Collection. This historically â€˜hips-down' brand continues to expand their Men's and Women's head-to-toe assortments of MountainTops, now including distinguishingly-svelte outerwear pieces, and a new, urban-style â€œBroadway Fitâ€ in their best-selling bottoms.
â€œWe have several ground-breaking talking points for MK in FW12â€, said Martin Wilkinson, MK National Sales Manager. â€œOur new â€˜Broadway Fit', our down- and quilted polyfill-insulated outerwear pieces, new Waxed Canvas Field pieces, new Field Pant, new fine-wale stretch cords, our new lambswool and cashmere-blend sweatersâ€¦ and not the least of which, our new Canvas Bag Collection. Together, it's a tight assortment that supports the adventures of the rugged and stylish outdoors-person. In the words of our southeast rep group, â€˜This brand is HOT HOT HOT!!!'â€
For the design and development inspiration of their Fall/Winter '12 line, the MK team set the stage with a 3-day design summit held in their Jackson Hole, Wyoming design studio. A collaborative process, the POP Studio team of John Moore (best known as the visionary behind the Hollister brand) & Mike Lohr were in attendance, as well as MK's Director of Creative Development, Jen Taylor. Driven By Noah Robertson, Co-Founder and Director of Design & Product Development, and Ned Hutchinson, MK Product Manager, the team hammered out concepts and direction for MK's avant-garde Fall/Winter '12 collection.
â€œColors, silhouettes and fabrications are truly MK, met with some â€˜John Moore infusion',â€ said Roberston. â€œIt's great for us to establish our design direction that is true to MK, then test it against John's fashion insight. MK does not chase fashion and trend, but we are careful to stay germane to these patterns. Our style is mountain lifestyle, but relevant to all aspects of coastal, urban, westernâ€¦ MK relates to all sectors of Americana.â€
According to Moore, â€œThe emotional palette for Fall '12 included phrases, â€˜Crisp air and sunlit trails, Dropping temps and cooler skies, Autumn sunsets and changing leaves.' Shoulder season in the mountains, a time of transition, preparing for BIG, preparing for winter. And the design filter for year continues as â€˜style that happens to offer performance.' Superior fabrications, new urban fit, signature details and savvy silhouettes all merge to create a succinctly-MK look, feel and function for the aprÃ¨s-lifestyle.â€
In FW12, MK uses superior fabrics with technical attributes. The heirloom-quality Men's Waxed Canvas Field Jacket and Vest feature British Millerain CoÂ® Ltd waxed canvas, a material and company whose heritage dates back to the 1880's. The Men's and Women's DownTown and Quilted series outerwear pieces feature a highly technical super high-density nylon faille. The shell's highly wind-resistant and DWR qualities combined with goose down and polyfill insulations make for superior mountain-lifestyle jackets. The Men's and Women's Peaks Flannel Shirts feature a unique Poly/Wool/Lycra-blend which boasts a buttery-soft, cotton-like hand, enhanced by the quick-dry, stretch and climate-control performance qualities inherent to the fabric's properties.
Mountain Khakis will debut their Fall/Winter 2012 collection at the following trade events:
Â· SHOT Show â€¢ Booth# 14229 â€¢ Las Vegas, NV â€¢ January 17-20
Â· Outdoor Retailer Winter Market â€¢ Booth# 25035 â€¢ Salt Lake City, UT â€¢ January 19-22
Â· Chicago Collective â€¢ Booth# 1011 â€¢ Chicago, IL â€¢ January 29-31
Â· Men's Apparel Club (MAC) â€¢ Charlotte, NC â€¢ February 3-7
Â· Boston Collective â€¢ Booth# 607 â€¢ Boston, MA â€¢ February 26-28
Â· IWA & Outdoor Collective â€¢ Nuremberg, Germany â€¢ March 9-12
Â· Also exhibiting at regional shows through rep agencies; for information, contact email@example.com
Mountain Khakis' Fall/Winter 2012 collection will be available in August, 2012 at authorized MK dealers in the U.S., Canada and Asia, and online at mountainkhakis.com.
About Mountain KhakisÂ®
Rugged. Authentic. Reliable. Timeless. What started as a casual conversation at the Shady Lady Saloon in Jackson Hole, WY has become a top-performing mountain-inspired lifestyle apparel brand. Established in 2003, Mountain Khakis quickly became a staple in the wardrobe of everyone from ranch hands to golf pros, those who travel by jet, as well as those who travel by thumb. The Mountain Khakis brand story continues to resonate as it connects to the enthusiast who believes that freedom and rugged adventure is a way of life.
Mountain KhakisÂ® ��€¢ Built for the Mountain LifeÂ® â€¢ Rise Above Itâ„¢
For More Information Contact:
Jen Taylor, Director of Creative Development & Public Relations, Mountain KhakisÂ®
firstname.lastname@example.org â€¢ www.mountainkhakis.com
Follow MK! MK Facebook â€¢ MK Twitter â€¢ MK Livin' Blog â€¢ 'Team MK' Facebook