(Jackson Hole, WY â€“ July 14, 2011) Mountain KhakisÂ®, a leading mountain-inspired lifestyle apparel brand, announces their partnership with shotfarm as an image management tool for MK retailers.
MK retailers now have yet another management tool at their avail, shotfarm. In addition to MK's internal asset management system, coined the â€œMK Dealer Intranetâ€, authorized retailers can now access MK product images via shotfarm.
The shotfarm â€œProduct Image Exchange Platformâ€ offers a gallery-style interface for finding, tracking, organizing and sharing product assets, an automatic reminder option for asset requests, image quality requirements, batch uploading, asset tagging and customizable batch downloading, all within a secure, permission-based environment.
â€œThe need for an industrywide solution has always been clear,â€ said Mike Lapchick, founder and CEO of shotfarm. â€œThe shotfarm concept is simple: manufacturers put their product images and information in the same place retailers go to get them. One system, one password, one workflow.â€
Retailers can search for specific products by name, model number, UPC and a number of other variables, and can batch download only the images they need as a zip file. shotfarm provides Mountain Khakis with visibility on user activity so they can see which images have been downloaded by which retailer, and which views or images are the most popular among their resellers.
â€œBy logging into shotfarm, our retailers can find our images alongside other manufacturer's images they may need,â€ stated Martin Wilkinson, MK Sales Manager.â€ Shotfarm is an additional tool we provide to our retailers to help them get our products to market faster.â€
To find Mountain Khakis' or other manufacturers' images, register for the free shotfarm â€œProduct Image Exchangeâ€ at www.shotfarm.com.
Shotfarm, LLC, is a privately-held Chicago-based company offering a free â€œProduct Image Exchange Platformâ€ for the retail marketing industry. For retailers, shotfarm offers a single place to search for and download product images and information. For manufacturers, shotfarm provides a centralized location from which to distribute product images and information to all retail partners. Visit www.shotfarm.com for more information.
About Mountain KhakisÂ®
Rugged. Authentic. Reliable. Timeless. What started as a casual conversation at the Shady Lady Saloon in Jackson Hole, WY has become a top-performing mountain-inspired lifestyle apparel brand. Established in 2003, Mountain Khakis quickly became a staple in the wardrobe of everyone from ranch hands to golf pros, those who travel by jet, as well as those who travel by thumb. The Mountain Khakis brand story continues to resonate as it connects to the enthusiast who believes that freedom and rugged adventure is a way of life.
Mountain KhakisÂ® â€¢ Built for the Mountain LifeÂ® â€¢ Rise Above Itâ„¢
For More Information Contact:
Jen Taylor, Director of Creative Development & Public Relations, Mountain KhakisÂ®
firstname.lastname@example.org â€¢ www.mountainkhakis.com
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