(Jackson Hole, WY â€“ August 1, 2011) Mountain KhakisÂ®, a leading mountain-inspired lifestyle apparel brand, announces its spirited 2011 catalog won an ADDYÂ® Award.
The 2011 catalog has been recognized with an ADDYÂ® Award from the American Advertising Federation-Charlotte.
Artizen of Charlotte, N.C., designed the catalog with Mountain Khakis' Director of Creative Development, Jen Taylor, and entered it in the ADDY competition. All MK copy was written by Taylor.
The ADDYÂ® Awards is the advertising industry's largest and most representative competition. It attracts more than 50,000 entries every year in local ADDYÂ® competitions. The mission of the ADDYÂ® competition is to recognize and reward creative excellence in the art of advertising.
â€œEach Mountain Khakis catalog is a genuine reflection our brand values, and provides an exceptional opportunity to connect all the more with our loyal customers,â€ Taylor said. â€œOur 2011 catalog was even more fun to work on because it includes our new Original MountainTops collection.â€
â€œWe've been working with MK for years, and we always look forward to designing the catalog,â€ said Cary Murphy, owner and Creative Director at Artizen. â€œMountain Khakis' imagery is consistently mind-blowing and it inspires us to do great work. The ADDYÂ® is a nice bonus!â€
The catalog was printed on eco-friendly New Leaf PaperÂ® using an average of 100% recycled fiber and 64% post-consumer waste, processed chlorine free, designated Ancient Forest Friendlyâ„¢ and manufactured with electricity that is offset with Green-eÂ® certified renewable energy certificates.
The Mountain Khakis catalog also received a Silver ADDYÂ® Award in the category of Sales Promotion.
A Flip Book version of the 2011 MK Catalog can be viewed at http://www.artizencrossmedia.com/mountainkhakis
About Mountain KhakisÂ®
Rugged. Authentic. Reliable. Timeless. What started as a casual conversation at the Shady Lady Saloon in Jackson Hole, WY has become a top-performing mountain-inspired lifestyle apparel brand. Established in 2003, Mountain Khakis quickly became a staple in the wardrobe of everyone from ranch hands to golf pros, those who travel by jet, as well as those who travel by thumb. The Mountain Khakis brand story continues to resonate as it connects to the enthusiast who believes that freedom and rugged adventure is a way of life.
Mountain KhakisÂ® â€¢ Built for the Mountain LifeÂ® â€¢ Rise Above Itâ„¢
For More Information Contact:
Jen Taylor, Director of Creative Development & Public Relations, Mountain KhakisÂ®
firstname.lastname@example.org â€¢ www.mountainkhakis.com
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