Mountain Hardwear Announces New Advertising Agency

Mountain Hardwear Inc. announced today it has selected San Francisco-based Butler, Shine, Stern & Partners (BSSP) as its creative agency overseeing advertising.

Mountain Hardwear Announces Selection of Butler, Shine, Stern & Partners as Advertising Agency of Record

New Agency Will Develop and Execute Strategies to Extend Brand Momentum of High End Outdoor Manufacturer

Richmond, Calif. - (November 23, 2009) – Mountain Hardwear Inc., a leading mountaineering, outdoor equipment and clothing company, announced today it has selected San Francisco-based Butler, Shine, Stern & Partners (BSSP) as its creative agency overseeing advertising.

“Mountain Hardwear's annual revenues have grown by more than 150 percent over the past five years, to within reach of $100 million. Now is a great time for us to partner with a new branding agency with the strategic and creative strengths to take the Mountain Hardwear brand to the next level,” said Phyllis Grove, marketing director of Mountain Hardwear.

“Mountain Hardwear is a killer core brand in the outdoor category, one of those rare brands that has succeeded for all the right reasons. They went into business the same year we did and we've kept our eye on them through the years, from across the bay,” said Mike Shine, creative director of BSSP. “It's been great to watch them grow, but it'll be even better to help them grow.”

About Mountain Hardwear:
Mountain Hardwear, Inc. makes cutting edge mountaineering and outdoor equipment, apparel and accessories for ultimate performance in extreme conditions. Established in 1993 by a group of outdoor industry veterans, Mountain Hardwear is a wholly-owned subsidiary of Columbia Sportswear Company based in Richmond, Calif. Mountain Hardwear distributes its products through specialty outdoor and sporting goods retailers throughout the United States and over 40 countries worldwide. Mountain Hardwear has won numerous product and customer service awards since its inception, reflecting the company's commitment and passion toward innovation. It's our relentless drive to create the absolute best that makes us who we are. Mountain Hardwear. PERFORMANCE ELEVATEDâ„¢.

About Butler, Shine, Stern & Partners:
BSSP ( is a full-service marketing communications agency based in Sausalito, CA. The agency provides services in advertising, online marketing and web development, brand identity and design, and strategic brand consulting.

One of the largest independent agencies on the West Coast, BSSP is recognized for its ability to provide highly creative, fully accountable marketing solutions to a broad array of marketers including, MINI Cooper, Epson, Greyhound, LucasArts, Diageo Chateau & Estates, The Ritz-Carlton Club and Residences, Take Care Health Systems and Nike. It is a member of Worldwide Partners, Inc. the world's largest, privately held, owner-operated advertising and marketing services network, made up of 86 agencies in 44 countries across Asia, Europe, Latin America, the Middle East and North America.

The agency recently created the global campaign to introduce the new MINI Clubman around the world. BSSP was most recently recognized with two EFFIE awards for its work for MINI and Converse, as well as two Kelly Awards, including the Grand Prize, for its work for MINI.