Monarch Snowcat Tours Names Drift Innovation as Official Action Camera

Drift Innovation, manufacturers of high quality action cameras and the new feature-rich HD Ghost, is proud to partner with one of Colorado’s oldest and best cat skiing operations, Monarch Snowcat Tours.
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Media contact
Aubrey Volger
Verde PR & Consulting
970.946.2209
aubrey@verdepr.com

Eagle, Colo. (Jan. 22, 2013)– Drift Innovation, manufacturers of high quality action cameras and the new feature-rich HD Ghost, is proud to partner with one of Colorado’s oldest and best cat skiing operations, Monarch Snowcat Tours.

“A partnership with Drift Innovation is something to get excited about,” says Greg Ralph, director of Monarch Ski Tours.“Video footage is quickly becoming the most important component of social media, so we’re exited to use the Drift cameras to capture our dynamic terrain.We’ve found that having an easy to use POV camera is critical to get the shots we need.Drift’s two-way active status remote is a game changer for our team.”

Located on towering Monarch Pass in Southwest Colorado, Monarch Cat Skiing Tours is known for its expert to extreme alpine offerings. Skiers and boarders experience 900 vertical foot runs on 1,000 plus acres of steeps, trees, cliffs and bowls.With a focus on capturing footage of the breathtaking landscape, this partnership opens up exciting possibilities for Drift and Monarch.

With many Colorado-based professional snowsports athletes, Drift plans to use Monarch’s world-class terrain to capture videos and photos, as well as use the area as a testing ground for new products.

Director for Drift Innovation America, John Rounds explains, “partnering with Monarch Snowcat Tours is big for us. Not only do we get core snowsports exposure, we also have access to some of the best backcountry cat skiing in North America.”

Drift Innovation strives to provide a user-friendly and high-quality camera for every action sport.Their commitment shines in partnerships like this as they join Monarch’s list of industry sponsors including Smith Optics, Backcountry Access and K2 Skis. This also marks another great connection for Drift along side the recent contract with Quiksliver.

To read more about the partnership visit http://driftinnovation.com/drift-innovation-and-monarch-mountain-team-up/

For more information about Drift Innovation visit http://driftinnovation.com.Follow Drift Innovation on http://facebook.com/driftinnovationand on Twitter, @DriftInnovation.

For more information about Monarch Snowcat Tours visit skimonarch.com.

ABOUT DRIFT INNOVATION

Drift Innovation is an action sports technology company specializing in the capture and sharing of digital imagery across all platforms. Drift manufactures quality point of view HD cameras, mounts and accessories, inspiring action sports enthusiasts to document their experiences, capture the emotion and share their vision with friends and family. Drift’s mission is to ensure that their unique product features such as an LCD screen for instant playback, wireless remote control, rotatable lens and intuitive interface, guarantee a simple, positive user experience. Drift sponsored professional athletes in moto, auto, outdoor, snow, aquatic and airborne sports, are an integral part of the R&D process, testing the performance and durability of Drift products in the field. Drift, widely recognized as one of the top three point-of-view camera brands globally, distributes its products in more than 25 countries. For more information about Drift Innovation, visit http://driftinnovation.comand follow Drift Innovation on http://facebook.com/driftinnovation and on Twitter, @DriftInnovation.

Find Drift Innovation Online

http://store.driftinnovation.com/cameras/drift-hd-ghost

http://driftinnovation.com

http://www.facebook.com/driftinnovation

http://twitter.com/driftinnovation

http://youtube.com/driftinnovation

http://vimeo.com/driftinnovation

ABOUT MONARCH SNOWCAT TOURS

Monarch Mountain, located in the South Central Colorado, is what you expect from a real Colorado ski area.Abundant natural snow (350+ inches) and friendly people are two of the areas strongest attributes.You walk from your car right to the lifts, prices are reasonable, and the runs flow naturally back to the base area.At Monarch you’ll lose the crowds but not your friends.

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