Milk-Bone® Trail Mix Supports American Hiking Society

In its new role as a sponsor of National Trails Day®(NTD), Milk-Bone® Trail Mix supports AHS and its efforts to promote and protect America’s hiking trails.
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American Hiking Society (AHS) is proud to announce a new partnership with Milk-Bone® Trail Mix.In its new role as a sponsor of National Trails Day®(NTD), Milk-Bone® Trail Mix joins other leading manufacturers and retailers in supporting AHS and its efforts to promote and protect America’s hiking trails, their surrounding natural areas, and the hiking experience.

“Hiking and dogs are a natural fit, and this new partnership with Milk-Bone® Trail Mix will enable us to expand public awareness of exciting places to go and fun things to do with canine hiking companions,” commented Gregory Miller, AHS President.“Of course, as with any outdoor activity, it’s important to be properly prepared and to use appropriate trail behavior.Pet parents who go hiking with their dogs always need to consider proper nutrition, hydration, and trail etiquette, and we are happy to associate with partners like Milk-Bone® Trail Mix who can help us to deliver that message.As National Trails Day® approaches, we will be launching an awareness campaign to help educate pet parents about preparing their dogs, inside and outside, for the hiking experience, as well as practicing Leave No Trace principles and courtesy toward other hikers and dogs,” he added.

National Trails Day® events are organized and hosted across the country by hiking clubs, trail organizations, businesses, community groups, and government agencies.National Trails Day® events can involve a broad array of activities, including hiking, bike riding, trail maintenance, birding, wildlife photography, geocaching, paddle trips, trail running, trail dedications, health-focused programs, children’s activities, and more.This year, as AHS celebrates the 20th National Trails Day® with Milk-Bone® Trail Mix as a new partner, AHS will encourage NTD hosts to consider planning events that include dogs.Dog-friendly hikes, educational events regarding hiking with dogs, and agility contests in outdoor settings are all great ideas for NTD events.

“A healthy lifestyle is a vital part of a dog’s well-being, that’s why walking and hiking are frequent activities among pets and pet parents,” said Mac Tillman, Director of Pet Snacks Marketing, Del Monte Foods.“We are excited that together with the American Hiking Society, we can raise awareness of the benefits of participating in outdoor activities with our pets and offer ways to practice safe and healthy habits.Just as pet parents need refueling throughout physical activity, it's just as important that dogs receive wholesome ingredients during exercise.That’s why we created the first widely available Milk-Bone® Trail Mix snack for dogs.Each bag has a mix of oven-baked biscuits made with rolled oats and chewy treats made with real beef and sweet potato.They are convenient for pet parents to carry along the way, and the treat keeps pets replenished while they hit the trails.” Look for them where you buy Milk-Bone® dog treats.

“Research and my own personal experience shows that including a dog in your family tends to increase the amount of exercise that you get,” said Miller.“Pet owners can find helpful tips about hiking with their furry friends on our website. Getting out on the trail with your dog is a win-win situation that improves the health of everyone in the family and taking your dog along on an NTD activity will be a great way to start a healthier lifestyle,” he concluded.



About American Hiking Society

Founded in 1976, American Hiking Society is the only national, recreation-based nonprofit organization dedicated to promoting and protecting America’s hiking trails, their surrounding natural areas and the hiking experience. To learn more about American Hiking Society and its mission and programs, visit www.AmericanHiking.org or call (301) 565-6704.

About Milk-Bone®

With over 100 years of dog snacks heritage, Milk-Bone® is a leading and trusted dog snack brand and markets a complete line of dog biscuits and chewy treats.We made our first biscuit over a century ago in a little bakery on the Lower East Side of New York City. We still use the same high quality and wholesome ingredients to make the original bone-shaped dog treat. Today, dogs wag their tails for Milk-Bone® Original Biscuits, Milk-Bone® Flavor SnacksMilk-Bone® Healthy Favorites, Milk-Bone® Gravy Bones, Milk-Bone®Essentials Plus, Milk-Bone® Soft and Chewy, Milk-Bone® MaroSnacks™ and Milk-Bone® Minis. For more information about Milk-Bone® and for a $1.00 off coupon for New Milk-Bone® Trail Mix, visit www.MilkBone.com.

About Del Monte Pet Products

At Del Monte, our pet products nourish and enrich the lives of pets and pet parents by providing great-tasting, high-quality and innovative products for dogs and cats and by encouraging them to enjoy an active lifestyle together.

With trusted brands including Meow Mix®, Kibbles ‘n Bits®, 9Lives®, Snausages®, Pup-Peroni®, Milk-Bone®, Meaty Bone® and Pounce®, our products enrich the connection between people and the pets they love.

As a premier provider of taste-oriented pet food and pet snacks, our products play a key role in the lives of millions of pet families everyday.

About Del Monte Foods

Del Monte Foods is one of the country’s largest producers, distributors and marketers of premium quality, branded pet products and food products for the U.S. retail market, generating approximately $3.7 billion in net sales in fiscal 2011. With a powerful portfolio of brands, Del Monte products are found in eight out of ten U.S. households. Pet food and pet snacks brands include Meow Mix®, Kibbles 'n Bits®, Milk-Bone®, 9Lives®, Pup-Peroni®, Gravy Train®, Nature’s Recipe®, Canine Carry Outs®,Milo’s Kitchen®and other brand names. Food product brands include Del Monte®, Contadina®, S&W®, College Inn®and other brand names. The Company also produces and distributes private label pet products and food products.

For more information on Del Monte Foods, visit the Company’s website at www.delmontefoods.com.

Del Monte. Nourishing Families. Enriching Lives. Every Day®



Media Contact:

Cory Wilharm

Darby Communications

828-254-0914

cwilharm@darbycommunications.com

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