Merrell To Be Represented by Mountain Source

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Merrell Logo 2019

ROCKFORD, Mich. and DENVER, Colo. (October 16, 2020) — Merrell, a division of Wolverine World Wide, Inc., has announced the appointment of Mountain Source as the premiere sales agency to represent the brand in The Rockies.

“We are thrilled to be joining forces with Mountain Source,” said Alex Brown, Vice President of Sales at Merrell. “To be represented by one of the most well-respected agencies in the outdoor industry is a big win for our brand and the retailers in this region. At Merrell, we believe in the simple power of being outside and we are excited to partner with Mountain Source to further share that message.”

Mountain Source is supported with two full-service showrooms in Denver, Colorado, and Salt Lake City, Utah. The agency’s greater mission is to help as many people as possible experience the outdoors through their retailers in The Rockies.

“Mountain Source is excited and honored to be representing an iconic company such as Merrell,” said Zach Branson, Partner Mountain Source. “Within the Specialty Outdoor and Sit and Fit marketplace, Merrell is a cornerstone brand that has a proven track record and a bright future.”

For more information on Merrell, visit the Merrell Newsroom or reach out to the media contact below.


Jamie Leach /


Merrell® exists to share the simple power of being outside. We believe the trail is for everyone. Our goal is to provide thoughtfully designed, rigorously tested products that over-deliver on performance, versatility and durability. Visit, the Merrell newsroom, or follow us on social at @merrell.


Established in 1981, Mountain Source is one of the preeminent outdoor and snow sport sales agencies in the Rocky Mountains – serving retailers in Colorado, Utah, Idaho, Wyoming and New Mexico. Our team of sales professionals pride themselves on being the source and essential link between major brands and retailers, building relationships through first-rate customized service.


Founded in 1883 on the belief in the possibility of opportunity, Wolverine World Wide, Inc. (NYSE:WWW) is one of the world’s leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel. Through a diverse portfolio of highly recognized brands, our products are designed to empower, engage and inspire our consumers every step of the way. The company’s portfolio includes Merrell®, Sperry®, Hush Puppies®, Saucony®, Wolverine®, Keds®, Stride Rite®, Chaco®, Bates®, and HYTEST®. Wolverine Worldwide is also the global footwear licensee of the popular brands Cat® and Harley-Davidson®. Based in Rockford, Michigan, for more than 130 years, the company's products are carried by leading retailers in the U.S. and globally in approximately 170 countries and territories. For additional information, please visit our website,



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